Wednesday March 1, 2017 at 6:00 PM EST
Wednesday March 29, 2017 at 9:00 PM EDT

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YWCA Greater Harrisburg’s Center CEEED 
1301 Derry Street
Harrisburg, PA 17103

Driving Directions 


Tammi Dawson 
Susquehanna SCORE 

Go No-Go March 2017 Harrisburg 

The YWCA of Greater Harrisburg

and Susquehanna SCORE

When: five Wednesdays, March 1 - 29, 6-9 p.m.

Where: YWCA Greater Harrisburg’s Center for Employment, Education and Entrepreneurial Development (CEEED), 1301 Derry Street, Harrisburg, PA, 17103.

Cost: $20  Veterans Free (use Promo Code "Veteran")

Potential entrepreneurs can test their start-up ideas during a weekly workshop series.  The Go, No-Go workshop is designed and led by Susquehanna SCORE, the region’s leading provider of business mentoring and education. SCORE’s business start-up specialists will provide the tools and information that participants can use to determine if their ideas are ready to become new businesses. The workshop is free to Veterans and military personnel.

 Week One: Your Business Concept: Describe your business idea and then review it in terms of: Entrepreneurship; Critical Success Factors; Knowing Your Options; Components of Business; Evaluation Tools; and Making It Legal. 

 Week Two: Advertising & Marketing: Draft your 30-second elevator pitch; review pricing strategies; and define target markets. Apply the 4 “Ps” of Marketing; Advertising vs. Marketing; Networking & PR; Social Media and Web Presence.

 Week Three: Funding and Financials: Understand credit and learn about all the possible funding options, from traditional to emerging; and survey the financial basics (P&L, Cash Flow, Balance Sheet, etc.).

 Week Four: Sales and Management: Lay out a sales strategy for your product or service. Draft a management plan for your business: operational, administrative, and organizational. Discuss HR, including recruiting, hiring, training, and terminating; evaluate the pros and cons of part-time and full-time employees.

 Week Five: Presentations: Put it all together with a panel of subject matter experts; share Q and A time with experts and peers; make a 3-5-minute presentation of your business; and receive a certificate for workshop completion.

 For more information about starting or operating a small business, call Tammi Dawson at Susquehanna SCORE, (717) 845-8830, or contact us at Susquehanna@scorevolunteer.org  .