Airline webinar with Professor Jeff Hendrix
Learn about our Strategy Simulation!



Tuesday, April 2nd, from 2:00 PM to 3:00 PM EDT

Add to Calendar

This is an online event! Webinar access information will be sent to you after registration. 

Hosting this event:

Tim Sams- Director of Marketing: Tim has been at Interpretive for 8 years, working in areas of marketing, sales, and product development. Tim will co-host this event with Adele.

 Holly Miller -CRM for Strategy Simulations:   Holly has been with Interpretive for 4 years   and is responsible for all of our strategy   simulations. She is the primary point of contact for all customers using our strategy simulations.

Airline Simulation

Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters. The airline company currently operates in multiple cities but has the option of expanding into new markets, including international and resort routes. Teams must decide how best to position their airline and develop an operational plan to support that strategy to maintain positive cash flow and make a profit for their company.


  • Introductions
  • General information about Airline
  • Demo of the simulation
  • Interpretive Support to Faculty & Students
  • Questions from participants
  • Conclusion

Guest Speaker:

 Dr. Jeffrey Hendrix received his Doctorate of Business Administration in 2016.   Jeffrey has also led multiple business units responsible for all transactions between  manufacturer supplier and the largest retailer in the world, Walmart.  Serving as Senior Director or Vice President Team Leader for Hostess Cakes, Snyders-Lance, Pfizer Consumer Healthcare and Ebro Riviana Foods, Jeffrey has experience in go to market strategies across several consumer product goods (CPG), from both a domestic and international perspective. Additionally, Jeffrey has held responsibilities for selling and marketing National Brand and Private Label Branded products for the past 25 years.