Saturday April 12, 2014 from
Meeting: 9:00 AM to 12:00 PM PDT
Workshop: 1:00 PM to 4:00 PM PDT
Separate admission for the workshop
You don't need a big budget for book publicity and creating content. Publicity expert Joan Stewart, aka "The Publicity Hound," will share more than a dozen killer strategies and free tools that will help you promote your expertise, connect with journalists, create content and attract raving fans.
You will learn:
Why you should attend the afternoon Workshop with Joan:
Joan has also agreed to do a "hot seat" with one lucky BAIPA member as a fund-raiser for our chapter. If you're the lucky winner, Joan will work with you live, and help you craft a fast-track publicity strategy complete with story ideas you can pitch to the media.
You can’t find Newsweek on the newsstand anymore. Newspapers readers consist mostly of old folks. TV audiences are more fragmented than ever. And remember when everybody wanted to get onto "Oprah"?
Today, you need an additional set of tips, tricks, tools and strategies if you want online visibility and free publicity to promote your books and your expertise and be the go-to source in your niche for the media and consumers.
Learn how to dovetail traditional and online media, using a wide variety of free and inexpensive resources.
About Joan Stewart
Publicity expert Joan Stewart, also known as The Publicity Hound, is a PR coach and mentor who works with small business owners just like you and explains how to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. She has worked with thousands of CEOs, nonprofit executives, authors, speakers and experts who needed to tell their story to the world. And she has helped her clients pitch themselves to the media to get onto "Good Morning America" and onto the front page of The Wall Street Journal. She is the author of four ebooks on publicity and is quoted in more than 60 books on marketing, public relations and small business. "The Publicity Hound's Tips of the Week," emailed twice a week, is a quick read filled with the best tips, tricks and tools (most of them free) on how to generate free publicity. Subscribe at http://www.PublicityHound.com.