Saturday April 12, 2014 from
Meeting: 9:00 AM to 12:00 PM PDT

Workshop: 1:00 PM to 4:00 PM PDT
Separate admission for the workshop 

Add to Calendar 


Next Key Center 
1385 North Hamilton Parkway
Novato, CA 94949

Driving Directions 



Judy Baker 
Bay Area Independent Publishers Association 

Free (or Almost Free) Tools for Authors and Publishers for Getting Publicity 

Joan Stewart, aka, "The Publicity Hound" is our April Speaker at BAIPA

You don't need a big budget for book publicity and creating content. Publicity expert Joan Stewart, aka "The Publicity Hound," will share more than a dozen killer strategies and free tools that will help you promote your expertise, connect with journalists, create content and attract raving fans.

You will learn:

  • How to use a free tool that challenges you to write better headlines for your blog posts and articles.
  • Where to find a free database with names and contact info for more than 2,000 freelance journalists.
  • Where to find free templates for infographics that look like they cost several thousand dollars.
  • A cool new graphics tool that will let you create, for free, a compelling graphic that gives readers a glimpse at your book and lures them to buy
  • How to create a short video of your Twitter profile and feed, within just a few minutes (perfect for attracting more followers)
  • The powerful search tool you must use to make it easier for people to find your content
  • Where to find hundreds of top-quality stock photos for free
  • A free tool that will save you hours of time resizing photos for the social media sites. 
  • A killer strategy on how to use Pinterest for dull, boring, academic or yucky topics.
  • ...and many more tools that will save you time and money and make your life so much easier.

Why you should attend the afternoon Workshop with Joan:

Joan has also agreed to do a "hot seat" with one lucky BAIPA member as a fund-raiser for our chapter. If you're the lucky winner, Joan will work with you live, and help you craft a fast-track publicity strategy complete with story ideas you can pitch to the media.    

 You can’t find Newsweek on the newsstand anymore. Newspapers readers consist mostly of old folks. TV audiences are more fragmented than ever. And remember when everybody wanted to get onto "Oprah"? 

Today, you need an additional set of tips, tricks, tools and strategies if you want online visibility and free publicity to promote your books and your expertise and be the go-to source in your niche for the media and consumers.

Learn how to dovetail traditional and online media, using a wide variety of free and inexpensive resources.

  •  How the lines between old and new media have blurred, and what this means for Publicity Hounds
  •  How to become a sought-after expert in your topic and promote your expertise.
  •  The most important social media site for every speaker and author
  • The plethora of online book review and book recommendation sites where authors are promoting their books and building audiences of raving fans
  •  How to use sites like Twitter, Facebook and LinkedIn to connect with–and pitch–traditional journalists (8 out of 10 journalists use these sites to find sources for articles)
  •  The "little extras" you can offer to journalists and bloggers to convince them to cover your story
  •  How to create your own TV channel on YouTube and use your videos as part of your publicity campaign
  •  How to research journalists BEFORE you pitch and the one think you might find that's like striking gold.
  •  Why press releases aren’t dead yet—and the right ways and wrong ways to use them.
  •  How to inject life into a boring bio that's more potent than Ambien. 
  •  Why most people leave thousands of dollars on the table by not doing this one thing on Facebook. 
  •  The truth about those media leads services like HARO.
  •  How to keep Google happy so Google keeps sending you traffic

 About Joan Stewart

Publicity expert Joan Stewart, also known as The Publicity Hound, is a PR coach and mentor who works with small business owners just like you and explains how to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. She has worked with thousands of CEOs, nonprofit executives, authors, speakers and experts who needed to tell their story to the world. And she has helped her clients pitch themselves to the media to get onto "Good Morning America" and onto the front page of The  Wall Street Journal. She is the author of four ebooks on publicity and is quoted in more than 60 books on marketing, public relations and small business. "The Publicity Hound's Tips of the Week," emailed twice a week, is a quick read filled with the best tips, tricks and tools (most of them free) on how to generate free publicity. Subscribe at http://www.PublicityHound.com