Speaker Bios
Brian Swett, LEED AP, Chief of Environment and Energy, City of Boston
Recently appointed as Boston's new Chief, Brian's prior work was as Project Manager at Boston Properties. Recent development projects in Boston that Brian has been involved in include Atlantic Wharf, a LEED-Platinum Certified 31-story mixed-use project on Boston’s waterfront and Boston’s first green skyscraper. He also advises and oversees LEED and sustainability related initiatives throughout the Boston region and across the company. Prior to joining Boston Properties, Swett worked for an environmental justice non-profit, two socially responsible investment firms, U.S. Senator Barbara Boxer, and several offices in the U.S. Environmental Protection Agency. During his time at EPA’s National Center for Environmental Innovation, Swett created and led a program on learning from international best practices in environmental policy for domestic adaptation and application. Areas of focus included green building, integrated permitting, smart growth, and urban planning.
Mary Ostafi, AIA, LEED AP, Sustainability Consultant, HOK
The workshop will be facilitated by Mary Ostafi who manages the firm wide Occupant Engagement ProgramTM, a methodology for engaging occupants, driving green practices, and inspiring sustainable behavior among building stakeholders through strategic engagement, education, and outreach campaigns and events. Prior clients include Cadillac Fairview and the Canadian Imperial Bank of Commerce.
Cindy Hoots, Account Director, Corporate Responsibility, Cone Communications
With more than 10 years of experience in corporate social responsibility and corporate communications, Cindy began her work at Cone as a freelance consultant supporting sustainability reporting and strategic communications on accounts such as Avon, L’Oréal and Wells Fargo.
Cindy specializes in whole systems thinking and integrating CSR engagement strategies throughout an organization. She helps clients leverage strategic CSR as a competitive advantage and works with clients to identify emerging issues and bring disparate stakeholders together to find a common solution.
Cindy will be presenting on the I've Got the Power campaign that they helped plan for L'Oreal.
Contact
Megan Ramey, Sustainability CoordinatorA Better City
617-502-6240
Agenda
- 12:00 Lunch
- 12:30 Welcome from Brian Swett, City of Boston Chief of Environment and Energy
- 12:45 Screening of Challenge for Sustainability Micro-documentary
- 1:00 Community Based Social Marketing and Toronto Dominion Centre Project, Mary Ostafi, HOK Sustainability Consultant
- 2:00 Break
- 2:10 Group Exercises
- 3:10 Campaign Resource, Templates and Impact Worksheet
- 3:30 L'Oreal Project, Cindy Hoots, Cone Communications Account Director
- 4:30 Closing and Invitation to pilot and happy hour
“Nothing is cheaper than off” says Frederick Abernathy, professor of Mechanical Engineering at Harvard University. This is the mantra for this workshop on workplace engagement around energy efficiency. Engaging employees on energy reduction is the least expensive of all capital investments around energy, and, when the right framework is followed, results can be real and lay the foundation for long term reductions in both the workplace and home.
Attendees will take away the community based social marketing framework in relation to energy engagement, case studies, a campaign to implement immediately including communications materials, and lastly, the opportunity to network and share best practices with Boston’s sustainability professionals.
Workshop Includes:
- Lunch with gluten free sandwiches and vegan options
- Presentation on Loreal's I've Got the Power engagement campaign
- Presentation on various engagement campaigns that HOK Architects have run for clients
- Pledge Card Template
- Prompt Resources
- Invitation to participate in citywide energy reduction competition
- Invitation to post-workshop social
This event is free for members of A Better City and $25 for non-members through September 14th ($35 after).