Social Media Marketing

Tactics That Work for Small Businesses

Brought to you by
The Chesterfield Library and SCORE
in Partnership with The Small Business Association

•  Understand Social Media Marketing (SMM) strategy and employ tactics that attract prospects
• Discover how to use SMM to build awareness, increase visibility and engage in conversations
• Learn from case studies and real-time demonstrations
• Explore various SMM tools such as LinkedIn, Facebook, Twitter, StumbleUpon and YouTube
• Learn how to create your own Social Media Marketing (SMM) strategy
• Learn how businesses and individuals plan to use SMM successfully in 2012
• The unwritten rules of SMM etiquette
• Using directories and email databases to build contacts and online networks
• How to create profiles for social networking sites so "your target market" can find you
• Measuring the results of SMM

Cost:  None.  Sponsored by SBA, SCORE and the Chesterfield County Public Library