Marketing to Your Mobile Customer

A FREE Small Business Workshop Presented by SCORE and

Co-Sponsored by the Ferguson Library

Thursday, August 20, 2015

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Ferguson Library

96 Broad Street, Stamford, CT 06901

This will be a highly interactive workshop exploring how mobile devices are changing consumer behavior and how business owners can capitalize on it. This workshop will provide strategic advice, case studies and practical information on how to build a relationship with your customers using mobile devices. Topics that will be covered in this workshop are:

• Changing consumer behaviors (increased reliance upon Smartphones and Social Media for search, use of Yelp and other review sites and more)
• Google dominance (how you need to be in the game and on the map to win new customers)
• Discussion on how to help your customers find you more easily via:
  • Mapping
  • Mobile search marketing
  • Mobile promotions
  • Email (still a powerful tool!)
  • Social Media - how to use simple, creative social media tactics (Instagram, Twitter, etc.) to tell stories and build love for your brand/business. We will also cover examples of big brands getting clever and how small buisness can compete using similar tactics!

Our Speaker: Kate Berg

Kate is an accomplished executive and entrepreneur focused on disruptive innovation in technology and media, Kate has held leadership positions at Gartner, KPMG, Jupiter (now part of Forrester) and HFMUS (now part of Hearst). She also built and sold two businesses, the first when she was just 22. Kate most recently served as President for Collective Bias, a high growth social shopper media company named to the annual Forbes List of 100 Most Promising Companies, where she led a venture capital raising more than $10MM for the business.