Cause-Related Marketing & Crowdfunding 

A free SCORE Small Business Workshop co-sponsored by The Norwalk Public Library

Learn about Cause-Related Marketing, where a nonprofit and a for-profit corporation partner work together to advance the non-profit’s mission and the marketing goals of the corporation partner to create a win-win situation for both participants. Also learn how to use CrowdFunding to raise money to support these programs.

• What Cause-Related Marketing (CRM) is and how organizations can “Do Well While Doing Good!” 
• What do you need to do in order to get started with Cause-Related Marketing 
• The basics of Crowdfunding - - what it is, its benefits and how to use it. 
• Real-Time examples of CRM and crowdfunding at work.

Presenter:  Bill Schloth

Bill Schloth has been investing in, managing, buying and selling start-up and emerging businesses for over 25 years. He is an executive director and founding member of Crowdfunding Global Alliance Inc, a non-profit organization dedicated to providing education and advocacy for crowdfunding.  Mr. Schloth is a CPA and has an MBA in marketing from New York University.