Thursday, February 20, 2020 from 6:00 PM to 8:00 PM EST
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Check-in starts at 5:30 PM 


Greenwich Library / Jewell Room 
101 W. Putnam Avenue
Greenwich, CT 06830

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Presenter: Peter Engstrom

Peter Engstrom is the founder and former COO of SCHMERSAL USA and Steute Meditech, Inc.  He has been helping small and medium-size industrial firms increase their marketing effectiveness and grow sales since 1981.  Other clients have included EG&G, Eaton, Opcon, Electrovert, APM Hexseal, Kollmorgen, and Panasonic. He also serves as an Adjunct Professor at Sacred Heart’s College of Business, and as a SCORE volunteer delivering the Marketing Strategy module of its Simple Steps program.



SCORE Fairfield County 
SCORE Fairfield County 

Creating an Effective Marketing Strategy 

A free SCORE Small Business Workshop co-sponsored by Greenwich Library 


Our speaker, Peter Engstrom, will help you develop an effective marketing strategy with which to compete with advantage and more profitably in your target market.

You will learn:

  • What is a “marketing strategy”.
  • What are the key elements of an effective marketing strategy.
  • How do identify and define each of these elements for your business.
  • The importance and power of “differentiation”. 


Free Business Counseling To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.

SCORE is funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.