This is an Online Event.
Sue Yasav is the founder of Marquette Marketing, a firm that specializes in value proposition design.
Previously, Sue led the Value Proposition process at GE Capital, setting goals, executing customer research, and leading financial modeling. She used this process to execute a go-to-market strategy for clients and track results.
Sue has published white papers, infographics and articles on Value Proposition design, and has presented at dozens of conferences, webinars and podcasts on the topic.
A Free SCORE Webinar
A value proposition is the combination of factors that makes a company attractive to its audience. This webinar will take attendees through a proven process for creating a value proposition that is compelling, authentic and differentiated.
Attendees will learn:
Prior to the Webinar:
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