Monday, March 15, 2021 from 12:00 PM to 1:00 PM EDT
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This is an Online Event.

Presenter: Sue Yasav

Sue Yasav is the founder of Marquette Marketing, a firm that specializes in value proposition design.

Previously, Sue led the Value Proposition process at GE Capital, setting goals, executing customer research, and leading financial modeling. She used this process to execute a go-to-market strategy for clients and track results.

Sue has published white papers, infographics and articles on Value Proposition design, and has presented at dozens of conferences, webinars and podcasts on the topic.



SCORE Fairfield County 

Webinar - How to Develop the Perfect Value Proposition for Your Business


A Free SCORE Webinar


A value proposition is the combination of factors that makes a company attractive to its audience. This webinar will take attendees through a proven process for creating a value proposition that is compelling, authentic and differentiated.

Attendees will learn:

  • The steps to create a value proposition that resonates and drives action
  • How to use consumer research, competitive analysis and company goals to differentiate your product
  • Examples of best-in-class value props and how they got there
  • How to create a positioning statement and tag line. When you know you’ve gotten it right

Prior to the Webinar: 

  • Attendees should analyze their current business value proposition.
  • What data would you collect about your current and potential customers if you were doing it all over again?

SCORE offers Free Business Counseling 

To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.

SCORE is funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.