Marketing for the Holidays 

Are you thinking about the upcoming holidays and your business? If not, maybe you should. These last months of the year are a great time to connect with your audience, but one should still keep true to one's company image.

Today's presentation will be in two parts:

9:00AM - 9:30AM Networking

9:30 AM - Noon
Branding: Build It and They Will Come!
By Karen Jett and Gummi Sigurdarson, Red Knight Marketing

Noon - 1:00PM
Lunch

1:00 - 3:00 PM
Using Email and Social Media for the Holidays

Branding: Build It and They Will Come!

"They" didn't mean your business, they meant your brand. So which one are you working on building, your business or your brand? If you understand who you are as a brand and what your business is, as a brand, you are maximizing the chance of success. Come learn how to align your business values in a way that truly reflects your brand, you shouldn t just love what you do, you should love your brand!

Gudmundur “Gummi” Sigurdarson
Gummi Sigurdarson is the founder and CEO of RedKnight Marketing which offers 
website development, graphic design, branding, online marketing, Search Engine 
Optimization and Pay-per-Click programs. Gummi had a goal with the creation of 
RedKnight Marketing: Change the way small businesses’ purchase marketing and 
give the power back to the small business owners. This is accomplished by converting marketing from a service to a product with processes, efficiencies and fixed variables. 
For more information visit www.RedKnightMarketing.com.

Karen L. Jett, CMA
As a brand / strategy specialist with RedKnight Consulting, Karen L. Jett, CMA works with small business owners who want a strategic advantage to grow their business or practice. With more than two decades of accounting and leadership experience, Karen brings a unique business perspective to her clients by understanding the operational and financial challenges faced by business owners on a daily basis.Karen created and facilitates the Strategic Plan-tingTM and Targeted Branding Workshops. Karen has also developed an interactive ethics training system for small businesses, called “Questioning Ethics,” and has published a book, Grow Your People, Grow Your Business.

.

Marketing for the Holidays with Email and Social Media

I know it's hard for a small business retailer to leave their store for a few hours in the middle of the week for a seminar. We promise that this will be something worth attending as we cover ways that you can use social media to prepare you and your customers for the upcoming holiday season.

Presenter, Marsha Pearson, will share time saving ways to plan and organize email and social media campaigns to help make the season painless. We'll show you some great online tools that you can use to make your hectic life easier.

We know what's important to you: cash in the till! Let's uncover some of the new ways that you can keep in touch with customers who care about you and what you have to say. You will also learn ways in which you can measure the success of your marketing plan.

No matter what business you are in, you will find useful information that will help you make the most of the holiday season.