Tuesday, June 27, 2017 from 9:00 AM to 4:00 PM CDT

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Marriott Hotel & Conf Center
201 Broadway (Just off of Main Street)
Normal, IL 61761

Reservations:                                      conference rate of $132.00 plus applicable taxes.

Driving Directions 


Debra Gray 
Illinois Broadcasters Association 

Speaker Bios Coming Soon!

 Learn more about the players who are "Making Money on Main Street" 

Speaker bios and information to be added soon.


IBA2017  *  JUNE 27TH  *  

Making Money on Main Street, One-Day Sales Conference

Take a stroll down IBA's Main Street on June 27th in Normal, Illinois and drive away with ideas that you can begin using on the way home!  Choose from sales sessions from Jeff Schmidt, RAB, Enhancing Digital sessions by Speed Marriott, and some great panel discussions from industry leaders and advertisers.

Only 10 seats remain for lunch!

Registration is just $49 for sellers and includes lunch at the IBA2017 Diner.

Managers registration is $99 includes the Manager's Breakfast, sessions and Lunch.

Registration opens for Managers at 7:00 am and remains open until 10:30 am.

Registration open until June 26, 2017  or until remaining lunch seats are sold.

Walk Up Registrations accepted but may not allow for Lunch.


Register Now! 

Main Street Sessions  

Legislative, Legal and Regulatory Manager's Breakfast

7:00 am, IBA's Breakfast Diner Opens at 7:30 am Panel Session bgins at 8:00 am.

Note time change....delayed start time of 8:00 am to allow more time for morning travel!

Managers will want to arrive early for this important panel discussion that will address everything legal!  Buffet breakfast at the IBA2017 Diner will open at 7:30 am with the session beginning at 8:00 am

Panelists include:  

Scott Flick-Pillsbury Winthrop Shaw Pittman,

Nicole Gustafson-NAB,

Don Craven-Craven Law

John Bradley-IBA Lobbyist

This important session will dive into issues facing our industry on the Federal Level with an update on the FCC and it's new Chairman, IBA's new Lobbyist John Bradley will discuss the status of the Illinois budget and the Governor's plan for the state along with an update on the No Ad Tax efforts, NAB will provide attendees with updates on the key issues facing the 155th Congress and Scott Flick to provide updates on the legals.  

Session is a must for managers and owners!  Session takes place at the IBA "Law Office" on Main Street, Rooms F & G.


RAB: Creating Customers for Life, 9:30 am

New business development is the driving force for new revenue, but keeping and growing existing advertisers on Main Street is equally important to maintain year-over-year growth.  Stop re-selling the same inventory, reduce client turnover, and make your advertisers "Customers for Life."

Session by Jeff Schmidt, RAB

Join this session on Main Street, Red Bird Room A

Enhancing Digital Sales, 9:30 am

This is a live and in-person session is designed to run up to a total of two (2) hours plus the opportunity for post-session questions and include P1 Learning CEO and Trainer, Speed Marriott.  Part 1 at 9:30, Part 2 immediately follows at 10:45 am.

In addition to your role as a media account manager... you must become an absolute champion of both traditional and digital media. And that’s going to require you to set aside all of your pre- conceived media biases. You are no longer a Radio or TV rep, because you my friend are a brand and marketing specialist! In this session we will give you an understanding of 1) The features & benefits of your media assets, 2) The three primary types of digital media: Owned, Paid and Earned, 3) The definitions for today’s top 10 digital terms, 4) The consumer purchase path.  Whether it is digital or traditional media, the process of building a brand is the same. Embracing this is your first step toward success

Session by Speed Marriott, P1 Learning

Join this session on Main Street, Redbird Room B

Auto Industry Trends, Needs & How to Approach Them,9:30 am

It is still the number on advertising category on Main Street and Adam Armbruster and Jake Winchell of Eckstein, Summers, Armbruster & Company will deliver 60 minutes of great information on auto dealer trends from two of the best consultants in the industry.

Session by:  Adam Armbruster, Sr. Partner, Eckstein, Summers, Armbruster & Company along with Jake Winchell

Bringing a Closing Attitude to Every Presentation, 10:45 am

Another great RAB session by Jeff Schmidt!  Wouldn't it be nice if every presentation ended with the prospect saying, "YES"?  The reality is, most times, the prospect will have an objections. However, it's important to remember that objections are a natural part of the closing process.  Learn a proven system that improves your closing ratio.

Session by Jeff Schmidt, RAB

Join this session on Main Street in Red Bird Room A

Enhancing Digital Sales, Part 2, 10:45 am

Wrap up this topic and stay for part 2 of Speed Marriott's presentation on digital selling.

Session by Speed Marriott, P1 Learning

Join this session on Main Street in Red Bird Room B

Promotional & Sales Ideas Proven to Create Revenue, 10:45 am

Back by popular demand, IBA is building an All-Star Panel of the brightest promotions directors from the North, South, East, and West of Illinois (out of state broadcasters) to share their winning ideas on the best promotions!  Panel is still under construction and names will be added soon.  This panel will make you hungry...and we've postured it just before lunch at the IBA2017 Diner!

Session panelists to be announced.

Join this session on Main Street in Red Bird Roooms F & G

Lunch at the IBA2017 Diner, 12:00 noon

  Meet New Illini Basketball Coach Brad  Underwood!

Gather your station's attendees together at a table at the IBA2017 Diner and share what you've learned and how you are going to use it.  We've heard you loud and clear and we have removed all of the presentations.  Meet the new Illini Basketball Coach Brad Underwood and hear how his team building, coaching and winning tradition translates from sports to business.

Meet at the Diner on Main Street in Red Bird Rooms C & D. Doors open at 11:30.

Automotive Dealers That Drive Business, 1:15 pm

We've gathered auto dealers, industry representatives and Illinois Automotive Dealers Association directors for this panel.  Stay in your lunch seats and we will bring the panel to you!

Panelists:  Doug Owen, Advertising Director for Shottenkirk Automotive Group; Mike Eul, Pinnacle Advertising Agency; Mike Hillstrom, Select Marketing Group; Adam Armbruster,  Eckstein, Summers and Armbruster.  Keep following this as more panelists will be added.

Keep your table as this session immediately follows the Advertiser panel in Red Bird Rooms C & D

Main Street Advertisers Making Money With You and For You!

2:30 pm

Some of the greatest ideas come from the advertisers themselves! We've gathered a panel of expert advertisers that value broadcast radio and television and have integrated digital into successfel campaigns to "Make Money on Main Street."


Kevin Applebee, Flooring Surfaces, Champaign; Dave Dunn, Dave's Auto Body, Galesburg; Kevin Breheny, JL Hubbard & Bonds, Decatur; and Joe Mershman, Mershman Seeds, West Point, Iowa. 

Join this session on Main Street in Red Bird Rooms C & D

Panel begins immediately after lunch!

Return to Your Own Main Street, 3:30 pm

We heard you...you want to be on your way home so you can begin to use those ideas.  We'll have you on your way home about 3:30.