Speakers
Georgia Beasley, RAB
Beasley is a multimedia force with a specialty of speaking millennial to achieve success in all aspects of business. Georgia’s professional background includes more than a decade of growing media sales revenues in broadcast, digital and non-traditional revenue.
John Bradley, IBA Lobbyist
John Bradley, U.S. University of Texas (B.A.) University of Illinois (J.D.) John Bradley (born May 10, 1971) is a former Democratic member of the House of Rep, 117th District . John is currently serving his second year as IBA’s Contract Lobbyist in Springfield.
Don Craven, IBA Attorney
Craven concentrates on libel and First Amendment issues, access to government meetings and records, and the business issues of concern to newspapers. Mr. Craven has counseled executive directors and board members of the IPA, IBA, and INBA association activities, both legal and legislative. Craven answers IBA member questions to the IBA Legal Hotline.
Shawn Donilon, NAB
Shawn Donilon joined the NAB Government Relations department in 2013 and over the course of more than 6 years has worked closely on all TV and radio issues before the Congress, including video carriage, music licensing, tax, appropriations, and spectrum policy. Donilon holds an undergraduate degree in economics from Duke University and a J.D. from the University of Southern California Law School.
Scott Flick, Pillsbury
Scott provides strategic counsel to media, programming, telecommunications and technology clients on transactional, regulatory, business, litigation, policy, IP and technology matters. He handles issues involving radio and TV stations; broadcast and cable networks; internet; media technologies; advertising; and program production and distribution.
Dr. Will Miller
Dr. Will Miller's unique background as a professional standup comedian, television personality, psychotherapist, educator, and best-selling author of Refrigerator Rights, along with his five graduate degrees, make him a recognized authority on modern life and culture. He is an adjunct professor of Communication Ethics for Purdue University, the official psychotherapist for the nationally syndicated Bob & Tom radio show, and Police Chaplain in his Indiana community.
Deborah Potter
Potter leads workshops for journalists in the United States and around the world, focusing on reporting and writing the news, social media, online and visual storytelling, and journalism ethics.
Jeff Schmidt, RAB
As Senior Vice President of Professional Development, Jeff Schmidt oversees the professional development group across all of RAB's training services and works with the industry's leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based integrated marketing and sales efforts. Jeff’s mission is to help you get better. He lives his personal mission statement: Think BIG and make BIG things happen.
Brad Seitter, TVB
As EVP of TVB’s local and national business development, Brad oversees TVB’s business development efforts across all 210 DMAs. Brad travels the country presenting directly to advertisers at the invitation of TVB member stations in group and one-on-one sessions.
Derron Steenbergen, Swagger Institute
Derron Steenbergen is Chief Revenue Officer for Commonwealth Broadcasting Corporation. Commonwealth Broadcasting owns and operates 17 radio stations in Kentucky. He is also President and Founder of the Swagger Institute, a sales and leadership training company. Steenbergen has over 20 years of broadcast sales experience, beginning as a local direct rep and advancing through the ranks of sales management to his current position of CRO.
Brian Wexler, TV
Wexler works with members to create category-specific presentations further establishing local broadcast television as the leading medium for advertisers and agencies to allocate their marketing dollars. He also works closely with station account executives to promote eBusiness process efficiencies and provide training via webinars, webcasts and in-person meetings. Wexler possesses extensive cross-platform business development experience and a long-term record of success.
Paul Weyland
Paul Weyland is a writer, speaker, trainer and university lecturer. He speaks to companies and organizations about how to increase sales and awareness through stronger marketing and advertising techniques. Paul delivers seminars and keynotes all over the world. Attendees come away from the session armed with tools they can use immediately and with a much greater understanding of how to stand out from the clutter and reach out to the people who need you the most.
Schedule of Events
June 12, 2019
President's Reception-5:30 pm and Chairmen's Dinner 6:30 pm:
June 13, 2019
IBA2019 What Now, What Next? All-day sessions for Sales & News
7:30 am Legislative, Legal & Regulatory Session with Breakfast
GMs, Owners and other Managers will want to attend this session to recieve the latest information on the industry at the federal and state levels. Panelists include NAB's Shawn Donilon and Pillsbury Law's Scott Flick will joing IBA Lobbyist John Bradley and IBA Attorney Don Craven. Session starts with a hot breakfast buffet.
9:00 am Opening Session with Dr. Will Miller
Grab your coffee and start the day off with Dr. Will Miller. This popular presenter in the corporate world, frequently speaks to America's leading companies including Microsoft, IBM, Cit Group, Prudential, and Merrill Lynch and is coming to IBA2019! Miller is a best-selling author and is the official psychotherapist for the "Bob and Tom" radio show. Did we mention he is a stand-up comedian?
10:00 am Divide and Conquer
Radio to the right, TV to left, and no one gets stuck in the middle! Sellers and managers can choose their track from either RAB or TVB listed below.
What Now, What Next? RAB with Jeff Schmidt & Georgia Beasley
The world of marketing and advertising is changing faster than you can read this. Session will embrace disruption, embrace new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape. This session is part one of a two part series with the second part at 3 pm.
Mythbusting! TVB with Brad Seitter & Brian Wexler
Session addresses the most common myths and misperceptions advertisers have about broadcast TV. From time spent to influence, this presentation addresses it all.
11:00 am Morning Sessions
Discover Your Swagger, Derron Steenbergen
Do you llet life steal your joy? Have you forgotten how amazing you are? Most importantly, have you forgotten how great it is to be in the business? Derron will focus on you and how to capture, or recapture the energy, attitude, and passion you need to create a lifestyle that makes you feel fulfilled.
Automotive Tool Kit, RAB with Jeff Schmidt
Automotive remains one of the strongest ad categories and while they've recently had a love affair with digital, they are coming back to more traditional media. Session shows sellers how to recapture some of the automotive buys with multi-channel campaigns that fit the needs of the dealers.
Executive Auto Overview, TVB with Brad Seitter
It's our own "state of the state" address on TV advertising. Session will help AEs and Sales Managers go out on the street immediately and begin converting auto dollars.
NEWS: Restoring Trust in Journalism, Deborah Potter
For more than a decade the public's overall trust in the news has been on the decline. Can we win back the doubters? Doing good journalism won't be enough. Potter shares strategies that newsrooms and journalists can employ to retain and rebuild their credibility.
12:15 Hall of Fame Luncheon with Mort Crim
All registrations for June 13th include admission to the Hall of Fame Luncheon. Crim, an Illinois native spent more than 40 years in both local and national radio.
1:45 pm Afternoon Sessions
Surviving to Thriving in Sales: Change your career in 60 minutes with Derron Steenbergen.
Learn strategies to effectively maneuver this crazy sales maze and motivate you to use creative approaches to prospecting, new biz development, and building better business relationships. Take home specific tips to make your business more successful and have more fun doing it.
I know Something You Don't Know, Paul Weyland
Local Direct Specialist Paul Weyland returns with a shocking discovery that will change the way you sell long-term local direct forever. This discovery is so simple, so logical, so powerful and so easy to explain that your clients will be forever grateful.
NEWS: Mobile Journalism Toolkit, Deborah Potter
The device you have in your pocket at all times can do more than send messages and post selfies. Potter shares her essential apps for finding, saving and accessing information anywhere you go.
3:00 pm Afternoon Sessions
On the Spot, Paul Weyland
Better grab some caffeine for this highly interactive session where Weyland talks about how to come up with Genius Creative Ideas! Bring your product or service category for the "On the Spot" portion of the session where Weyland comes up with the idea and you begin using on the way home.
What Next? Intermediate Sales, RAB with Jeff Schmidt
Wrap up the day with this session designed for the seller that is already in the field. Session is being custom designed for IBA and takes a look at where broadcast sellers go from here. It's the What Next portion of this two-part session from Jeff Schmidt and Georgia Beasley.
NEWS: Storytelling Strategies in a Digital World, Deborah Potter
Journalists today have to make information available when and where the audience want it. But sharing the same content on multiple platforms doesn't take advantage of each medium's strenghts. Potter shows how to tell better stories for each platform, from broadcast to online.
6:00 pm Silver Dome Awards, Reception and Dinner
Finalists will walk the Red Carpet and celebrate being nominated as one of the "Best of the Best" Broadcasting Excellence Award (Silver Dome Award) finalists.
Reception begins at 6:00 pm with Dinner and Awards at 7:00 pm.
Welcome Dr. Will Miller as he delivers the opening monologue for the evening festivities
(Tickets included with GM $99 Pass or can be purchased ala carte or added to any registration for $59)
Register Now! Are you ready now?
Seller pass: $49 for all sales session on June 13 and includes Hall of Fame Luncheon
News pass: $49 for all News sessions on June 13 and includes Hall of Fame Luncheon
GM/Manager pass: $99 for all managers and GMs, includes morning Legislative Breakfast, Hall of Fame Luncheon, and your choice of Dinner Event ( Chairmen's Dinner 6/12 or Silver Dome Awards 6/13)
Chairmen's Dinner: Add this event to any registration or purchase ala carte for $59 (June 12th)
Silver Dome Awards: Purchase as ala carte or add to any seller registration or news registration for $59 per person (June 13th)
Opening Reception and Dinner to Honor Broadcasting Legends
Steve Wheeler is IBA's 2019 Vincent T. Wasilewski "Broadcaster of the Year"
Steve Wheeler is the 2019 IBA Broadcaster of the Year and will be honored during the Chairmen's Dinner on June 12, 2019. Wheeler has served on the IBA Board of Directors for several terms, held the positioin of IBA Chairman of the Board, and has recently joined the Illinois Broadcasters Foundation Board of Directors. Wheeler retired as General Manager of WSIL-TV, Carterville in January of 2019.
Mike Reis to Receive the W. Russell Withers, Jr., Broadcast Pioneer Award
Mike Reis is celebrating his 40 year career as a play-by-play broadcaster as the "Voice of the Salukis" and will be named IBA's Broadcast Pioneer on June 12, 2019.
Mort Crim is IBA's Newest Member of the Hall of Fame
Mort Crim is a broadcast journalist and author who spent more than forty years in both local and national radio and television news. He's covered presidential summits, space flights, a Mideast war, and for five years was Paul Harvey's regular vacation back-up. Crim's nationally syndicated radio series, "Second Thoughts," was on the air for fifteen years and at it's peak, was carried by more that 1300 radio stations plus the Armed Forces Radio Network.
Among his more dubious credits are the two Anchorman movie satires for which Will Ferrell credits Mort and co-anchor Jessica Savitch with providing the "inspiration" for his character.
Crim will become the 61st inductee into the IBA Hall of Fame and joins other news professionals such as Paul Harvey, Hugh Downs, Mike Wallace, Bill Kurtis, Charles Gibson, Ann Compton, Bill Plante, and recently inducted George Will.
Growing up in her small hometown of Campbellsville, Kentucky, Hannah was singing in every local competition she could get in, eventually leading her to compete in Season 8 of The Voice. Follow her online at https://hannahellismusic.com/home to see where she is going next!