Social Media Marketing 101 Hosted By: Workplace One


Chandler Rumble 
Workplace One 



Thursday October 6, 2011 from 6:00 PM to 9:00 PM EDT

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Workplace One 
51 Wolseley
Toronto, ON M5T1A4

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Workplace One Event 

Social Media Marketing is proving to be a tremendously important marketing route for the success of Small Enterprises in todays evolving world of Business and technology;.

Workplace One would like to Welcome you to our evening of  "Social Media Marketing 101!"

Join us for a night of shared knowledge and THE inside scoop to show YOU how to get your Social Media Marketing ticket to success!

Food, Drinks and keynote speakers will be present! 



"Social Media Marketing 101"


Daryl D'Souza, B.Sc, PMP, MBA

At NextStep Consulting, we recognize that technology is nothing more than a tool to enable business processes and communication with customers. Lasting value comes from leveraging appropriate tools to apply sound business concepts to monitor, communicate and interact with customers with the goal of identifying and creating long term brand ambassadors or ‘champions’.

Our consulting engagement will focus on working WITH you to leverage traditional business concepts to evaluate your business, define clear objectives, explore available tools (technology) and engage your staff in creative discussions around tactics/strategies for execution.  The engagement will end with a Digital Strategy that can be used to build your digital profile and achieve your business objectives. 

We offer a full service Social Media offering as either an alternative or add-on to the educational/consulting session.

It is the strong focus on traditional business concepts that makes Social Media consulting valuable.

Casie Stewart-Toronto Based Lifestyle Blogger

Toronto based lifestyle blogger Casie Stewart has a love for  for life, technology and fashion.
Casie is one of Canada's most well known online personalities. In the last year she has been a brand spokesperson with Pepsi CanadaPumaVirginAmerica, and GlaxoSmithKline along with many other brand partnerships.

Casie started blogging in 2005 and in 2009 became the social media girl at CTV for MuchMusic & MTVCanada.  In 2010, Casie started consulting and building her brand full time. She co-founded #GenYTO and regularly does speaking engagements on branding & social media. 
In 2011, Casie has caught the eye of many media outlets including The Globe & MailCanadian BusinessThe Wall Street Journal and eTalk as expert in social media.
Follow Casie on Twitter @casiestewart (insert link) and check her daily bog for guaranteed entertainent.
Sheldon Levine-Sysomos   

Sheldon Levine is the community manager for Sysomos, acting as his company’s publicface to connect with its many audiences around the globe. Having emerged as athought leader in the digital world, Sheldon’s engaging communication style has helpedcountless numbers of organizations understand how they can leverage social media toboost their business success. Through community outreach, new media marketing andpublic relations, Sheldon illustrates how social media monitoring and analytics lead toimproved customer relationships and measurable ROI.
Sheldon is co-founder of a weekly Twitter chat, #SMmeasure, that focuses on theuse of social media and how to measure its results. With a Masters in ProfessionalCommunication, Sheldon has taken his traditional PR training to a new level,transferring it into the realm of social media and adding his own personal twist to wakepeople up to all that social media can be.


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