Communications Strategy for Difficult Issues

Communications are essential for nonprofit organizations, but what if your organization’s work is complex, you’re hosting a particularly controversial event, or you must suddenly interact with the media around sensitive issues? In cases like these, your organization needs a plan to make sure that your messaging is on brand and consistent.

Join momentum for this interactive session where participants will plan for interacting with media, learn how to frame organizational messaging, and practice techniques for interviewing with news media.

During this session, participants will:

Create a plan for interacting with news media.
Identify the elements of effective messaging.
Practice effective interviewing techniques.

Who Should Attend This Session?

This session is intended for nonprofit marketing and communications staff of all experience levels, nonprofit staff whose responsibilities include some marketing and communications work, and grassroots organizations without communications and marketing staff who interact with news media.

Facilitator Bio: Giovanna 'Gio' Lopez

Gio has her roots on Per� and Costa Rica, arrived to the United States in 2005.

Founder of the Bilingual Theatre group Cazateatro in Memphis, founding member of the grassroots Latino organization Comunidades Unidas en Una Voz -Communities United in one Voice- and the first Latino Cultural Center -Centro Cultural Latino de Memphis-.

Gio has worked as an actress and facilitator of a professional improvisation non-profit theatre group, Playback Memphis; and as a training coordinator and director at the Mid-South Peace and Justice Center (MSPJC) since 2010.

Gio has facilitated workshops and trainings on social justice as Grassroots Community Organizing, Nonviolent Direct Action, and Campaign Planning; Anti-Oppressions and Liberation work as Privilege and Oppression, Conflict Transformation, Team Building, Diversity Humility, Train the Trainer on Social Justice and Nonviolent Communication.