Food Trucks- want to run a successful truck?
Attend this special event hosted by Matt Geller, the SoCal Mobile Food Vendors’ Association (SoCalMFVA) leader, and learn about running a successful mobile food business. He will discuss social media marketing and more.
What is unique about this event is that you will get a vendor perspective as well. Our guest vendor will be Daniel Shetmob, of the Lime Truck. The Lime Truck has won season two of the Great Food Truck Race.
Please don’t miss this opportunity to learn about how to run a food truck business and how to make it run profitably for you. You will get plenty of opportunity to ask Matt questions. Get your questions ready! We have limited seating for this event so please book early to secure your seat.
Presenter: Matthew Geller
Matt started working in the restaurant business at age nineteen as a busboy at The Dolphin restaurant a popular seafood joint on the Santa Cruz wharf. At age twenty-one, he was promoted to general manager. Looking for a change of pace, he returned to his native Los Angeles four years later to manage one of the largest nightclub-restaurants in Santa Monica, Gotham Hall. Located on the Third Street Promenade, the nightclub was famous for its star-studded special events and wild nightlife. Matt then went on to work with the Karges Restaurant Group, managing El Dorado and Drakes--fine-dining establishments in LA’s Brentwood and Venice areas. Matt sought new challenges, and thus returned to school to finish his undergraduate education at Cal State Dominguez Hills, where he graduated summa cum laude with a B.A. in Political Science. In 2008, Matt earned his Juris Doctorate from the UCLA School of Law. At UCLA, Matt focused his studies on environmental and land-use law. Additionally, he worked in the office of Los Angeles City Councilman Bill Rosendahl as a legislative assistant. This past December, a friend asked Matt to assist a group of trucks in the fledgling gourmet food-truck industry understand the confusing regulatory environment. Matt agreed to help because he saw an exciting opportunity to leverage his legal background and passion for the restaurant industry. The result-- the SoCal Mobile Food Vendors’ Association (SoCalMFVA). The SoCalMFVA is dedicated to organizing and advocating for food truck vendor rights and access throughout Southern California. As a passionate leader of the organization, Matt has been representing food trucks that have been illegally cited, securing private food truck parking lots in prime locations, and working with city officials to amend city laws to allow food trucks operate in an way unfettered by unfair restrictions.