6-19-12

Marketing to Win: Keys to Growing Your Business

Designed for existing businesses or those considering starting a business, this workshop teaches the key fundamentals of how to market your business.  The course covers the key marketing principles used today by Fortune 500 companies & how you should incorporate these principles in your own plan.  Students will learn how to define their brand, identify target consumers, develop an ownable message and generate demand for their business by utilizing smart marketing techniques.    This course will be led by an experienced brand marketer who has led businesses ranging from $1 million to $1 billion.  The course is highly informational & interactive.  Bring an existing marketing plan if you have one.

Marty Sharkey is founder and principal of 3Points Marketing.   Marty saw a need for a consultancy that combined extensive real world experience and the know-how of a large firm, with the hands-on and collaborative approach that only a smaller firm can provide.  Marty’s track record of success in business, combined with a relentless commitment to client service is what sets 3Points Marketing apart.  3Points Marketing draws on Marty's more than 20 years of experience in marketing, strategy, analysis and brand leadership.  He’s led businesses and brands ranging from $1 million to over $1 billion. Many of Marty's years were spent at Nestlé, the world's largest and most admired food company. His professional expertise is vast, including strategy development, brand positioning, new product strategy/launches, sales management/planning, and building high-performance teams.   In addition to Nestle, he’s held executive positions in smaller, entrepreneurial companies in the franchising & advertising industries.  Marty received his MBA from The Anderson School at UCLA and a BA in Economics and Public Policy from Duke University.