Logo - Score New

Contact:

Janice Kim 
SCORE SBA Los Angeles 
office@scorela.org 
818 552-3206 

When

Tuesday October 25, 2016 from 10:30 AM to 12:30 PM PDT

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Where:

SCORE Los Angeles 
330 North Brand Boulevard
Suite 190
Glendale, CA 91203 

Parking:

There is Parking in the parking garage for a fee of $11.00 per day.

There is metered Parking in front and on the sides of the building.

SCORE does not validate.

$45 Pre-register, pre-paid.

$60 At the Door. Cash or Check ONLY. We do not accept Credit Cards.

 

Uniqueness-

Why Should I Buy From You Instead of Your Competitor?

Many people equate uniqueness with branding but it's much more than that. Uniqueness is about strategy. What you do differently than your competition should be at the top of your business identity, message, core mission statement, and business plan. Which means...

All businesses, regardless of size or scope, need to be concerned about how they are perceived in the marketplace.  Your business is being talked about online and offline. Learn how to be proactive and set yourself apart from your competition and start delivering products and services with a signature that is your very own. 

This is a concise high impact 2 hour workshop - and we mean workshop - not a blah blah blah seminar - but a real hands-on get something done that will impact your business immediately - workshop. Learning will include:

  • HOW TO STAND OUT FROM YOUR COMPETITORS WITHOUT A BIG BUDGET
  • HOW TO CHARGE WHAT YOUR SERVICES ARE WORTH AND SAY GOODBYE TO DISCOUNTS
  • WHY EXAMINING YOUR STATUS QUO IDENTITY IS ESSENTIAL IN KEEPING UP WITH THE TIMES
  • WHY REPUTATION IS YOUR UNIQUENESS AND WHAT TO DO ABOUT IT 
  • 3 WAYS YOU CAN IMMEDIATELY USE UNIQUENESS TO INCREASE PROFITS

                                                                        

KEN RICKERMAN - LOCAL MARKETING RENEGADE

Organizer of Uniqueness - Why Should I Buy From You Instead Of Your Competitor?

A Local Community Builder and Marketing Renegade who left a big corporate marketing agency after 17 years to help small businesses compete against the big brands.  Having worked with 1000’s of independent businesses and executing over $250 million in marketing campaigns, his experience and expertise is second to none. An entrepreneur himself, Ken built his own fitness business and helped create one of the top charter schools in California. He is excited to be a mentor for the CSUN Entrepreneurial Program, helping young entrepreneurs compete in "Shark Tank" style and pitch, launch, and grow their new ventures.  Ken especially prides himself on his own uniqueness of being SUPPORTIVE, ensuring that  small and medium size mom and pop businesses know they have a champion in their corner should they ever need one.