Thursday December 15, 2016 from 6:00 PM to 9:00 PM PST
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SCORE Los Angeles in Glendale
330 North Brand Boulevard
Suite 190
Glendale, CA 91203

Driving Directions 


Janice Kim 
SBA/SCORE Greater Los Angeles 

PowerUP! Your Marketing
with Google Analytics

Learn how to use Google Analytics to ramp up your SEO and generate more qualified traffic.

In this Workshop You Will Learn How To:

1. Increase Organic Traffic with SEO Queries and Landing Page Reports

2. Increase Social Traffic with the Channels Report

3. Increase Your CTR (Click Thru Rate) for Your Important Keywords

4. Drive More Traffic Using Referrals Report

5. Find the Stop Signs in Your Website

6. Improve Visitor Engagement Using the Content Overview Report

7. Increase Conversions with the User Flow Report

8. Optimize Mobile User Experience

9. Personalize Your Message with Audience Reports

10. Improve Your Onsite SEO with Keyword Reports 

 Learn the Fundamentals of Google Analytics:

1. How to Navigate the Google Analytics Dashboard
2. How to analyze the default reports in Google Analytics 
3. How to create reports in Google Analytics

Learn How to Stop Spambots from Ruining Your Results:

1. Why and when to use filters in Google Analytics
2. Application of predefined filters
3. Setting up filters to block spam

Learn Google's Top Visitor Metrics: 

1. Audience overview report
2. Location report
3. New vs returning report
4. Frequency & recency report
5. Technology reports
6. Mobile reports
7. Acquisition report
8. Channels report
9. Keywords report
10. Organic and keywords traffic reports
11. Social reports
12. Behavior reports
13. Landing pages report
14. Exit pages report
15. In-page analytics in Google Analytics

NOTE: If you have a Google Analytics account, be sure you can access it during the class.

Register Now!
John Bolyard

Originally a graphic designer, John concentrates on marketing and SEO for small business.
John specializing in WordPress design and development. He has extensive experience in SEO and marketing automation for small business.