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Saturday, May 19, 2018 from 10:30 AM to 12:30 PM PDT

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Santa Monica Main Library 
601 Santa Monica Blvd
Multipurpose Room, 2nd Floor
Santa Monica, CA 90401

Parking Information

There is inexpensive parking beneath the building (entrance on 7th).


This is a free event!


Narges Sandoval
SBA/SCORE Greater Los Angeles

Starting a Business: What You Need to Know

If you are thinking about starting a new business or have recently started one, this is a valuable workshop for you. Starting a Business:What You Need to Know provides a very realistic picture of what challenges, demands and rewards you can expect as a new entrepreneur.

In just 2 hours, you will gain a clearer understanding of the basic requirements for a start-up business, as well as actions that are simply smart to do. This workshop includes how to evaluate your business idea, plus marketing and branding techniques that will propel your business forward.  You’ll also hear how SCORE can help you succeed in your new venture.


What You Will Learn

  • The various management hats you will need to wear
  • The major causes of business failures
  • The smart way to research your competition
  • Ways to improve your chance of success

Plus, you’ll leave with a checklist of the things you need to think about and do to be successful at establishing your business. This will be helpful to ensure a productive session with a SCORE Mentor.


The presenter's insight and skill are spectacular! This presentation and presenter gave a fresh approach to make starting a business easy to understand.  - Gregory C.  

Instructor: Steve Hyman

Certified Score Mentor

Steve Hyman founded a $25M organization and built it into the largest operator of home decorating departments for major chain stores in the US.  He has a stellar track record of growing a variety of businesses from individual retail operations into highly successful regional and national organizations.  His proprietary Point Selling Sales Program is widely recognized and taught in many industries.

Steve continues to consult small companies as well as those in the Fortune 500 on matters such as marketing and branding, direct selling and strategic analysis for startups.  He mentors for SCORE LA in West Los Angeles.