Wednesday, January 22, 2020 from 10:00 AM to 12:00 PM PST

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New York Life 
16000 Ventura Blvd
Suite 212 (2nd Floor)
Encino, CA 91436


Parking is available in the building's parking structure. 

Street Parking is limited and restricted, read parking signs carefully.

SCORE does not validate.


Register and pay online to reserve your seat -  $45


Narges Sandoval 
SCORE Los Angeles

Fundamentals of Starting a Business

 Regardless of your years of work experience, starting your own business is a giant leap with many unknowns. Thus, the more you know before venturing into business, the better.

Fundamentals of Starting a Business provides a treasure trove of practical information, valuable resources and tools to help you meet the challenges of a new business. It touches on marketing and market research, funding criteria and how to institute useful systemic processes. Attendees will leave with solid, detailed knowledge about these topics and more.

What You Will Learn

•  How to build your business foundation

•  The pros and cons of common legal entities

•  How to file for business licenses and permits (and which you need)

•  How to price products and services

•  Programs and services available through various support agencies

“I learned new info and was provided resources to follow-up.  Great material and presented in a very clear manner.”  - Maris D

  Instructor: Connie Sparks

Ms. Sparks is the Chief Executive Officer of the Wade Institute, which she founded in 1999 to help small and mid-sized businesses build financial and transformative strategies to grow their companies. Her workshops and seminars have reached more than 17,000 business owners nationwide.  

Among the many honors Ms. Sparks has received are the Small Business Administration’s Small Business Champion Award and the Best Corporation Environment Award from the National Association of Female Executives, which also nominated her for its Woman of the Year award.

Ms. Sparks’ latest book, The Entrepreneur’s Guide for Starting a Business, describes her career as a small-business owner.