Thursday, February 13, 2020 from 10:00 AM to 1:30 PM PST

Add to Calendar 


New York Life
55 South Lake Ave
Suite 200
Pasadena, CA 91101

Driving Directions 


Register and pay online to reserve your seat! $45



Narges Sandoval 
SCORE Los Angeles 

How To Write an Effective Business Plan

This workshop is just the thing to help entrepreneurs of a startup or existing company develop a viable business plan to get their company growing in the right direction. You will walk away with a draft plan, saving you upwards of 80 hours of work time.

How to Write An Effective Business Plan is designed as a highly interactive workshop. Attendees engage in step-by-step exercises throughout the session, covering all sections of a business plan that can ultimately function as a blueprint to build your company and/or to obtain funding.

[Note: financial projections are not discussed in detail due to time limitations. These are covered in our workshop, Financial Projections Made Easy.]

What You Will Learn

  • What sections you need in the plan and how to make it an actionable document
  • Guidance to create your all-important Mission Statement (you might even leave with yours done)
  • How to select and target the right customer segment(s)
  • An approach to figuring out your Marketing/Promotional strategy
  • How and where to find key information for your plan

“Very insightful on key points of business plan!”    Mike J.

Instructor: Connie Sparks

Ms. Sparks is the Chief Executive Officer of the Wade Institute, which she founded in 1999 to help small and mid-sized businesses build financial and transformative strategies to grow their companies. Her workshops and seminars have reached more than 17,000 business owners nationwide.  

 Among the many honors Ms. Sparks has received are the Small Business Administration’s Small Business Champion Award and the Best Corporation Environment Award from the National Association of Female Executives, which also nominated her for its Woman of the Year award.

 Ms. Sparks’ latest book, The Entrepreneur’s Guide for Starting a Business, describes her career as a small-business owner.