Jason Scott 


Tuesday August 18, 2015 from 5:30 PM to 8:00 PM CDT

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Prestonwood Country Club 
15909 Preston Road
Dallas, TX 75248

Driving Directions 

Tips For Developing a Successful Strategic Plan 

Developing the Ultimate Strategic Plan

and a bonus session
2015 Legislative Update


It's not just football pre-season, it's planning season. With strategic planning season just around the corner, come learn how to develop the ultimate strategic plan. As author Jim Collins says in Good to Great, "good is the enemy of great". Ultimate strategic planning on how to ensure your credit union does not settle for good, but strives to be great. This session covers:

  • Three trends you must know to prepare for your next strategic plan
  • How to put zing into your planning sessions
  • The magic ingredient to the ultimate strategic plan
  • Tips for improving your strategic plan

About the Presenter: Mark Arnold, CCUE, is an acclaimed speaker, brand expert, and strategic planner. He is also President of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Mark speaks regularly to audiences around the country on branding, marketing, strategy, leadership, personal growth and generational issues. Mark's blog ( was recently recognized as one of the top blogs in the country for financial marketing.


Check out these recent posts from Mark about strategic planning:

Can You Versus Should You?

Four Ways to Avoid the Strategic Plan Drift 


Jim Phelps will also provide the Legislative Update this evening! 


The target audience for this event is those who are part of the planning process of the credit union, so
Board Members would also gain much value out of this session.