Join us as Jon Gorman, SVP Communications & Outreach at Cornerston Credit Union League, discusses the new consumer awareness campaign for credit unions in the Cornerstone region. Working with GDC, a creative agency based in San Antonio, the Communications committee is in the midst of executing the campaign to grow credit union membership and make credit unions the preferred financial institutions of consumers across the region. The scope of work has included extensive research with a specific focus on millennials and unbanked or underbanked Hispanics; a mirror branding exercise to define who we are and who we want to be, as well as what sets us apart from our competition; and an executable campaign. The campaign includes a messaging matrix, brand strategy, marketing plan, paid social and digital advertising, and campaign deliverables for credit unions that support and/or complement pre-existing credit union brands and marketing efforts.

  Jon Gorman, SVP Communications & Outreach

Jon Gorman has spent his entire career providing thought leadership on and execution of stratetic marketing and communications with regional and national trade associations; while also serving in a similar role at a major Midwestern newspaper. Jon has degrees in traditional journalism and new media from Indiana University, with responsibilities at Cornerstone since March 2013 that include corporate communications, strategic marketing, media relations, public relations, branding/brand management, art/creative direction, graphic design, website design, video production and editing, social media, advertising, analytics/trends analysis, International and system partnerships, and business development.