Where
This is a pre-recorded webinar.About the Presenter
Allison Wolf is one of the most senior coaches to the legal profession in Canada. She has over twenty years experience as a legal marketing and business development professional and twelve years of experience as a coach.
Clients appreciate Allison's fast moving creative mind. She is known for coming up with innovative marketing and business development strategies for helping her clients advance their business goals.
Allison is frequently asked to write for US and Canadian journals and to present to professional associations and law firms. Allison is a partner in the marketing agency Hogarth & Wolf, and is a Certified Executive Coach and the founder of Shift Works Strategic Inc. She is the publisher of a resource website for lawyers attorneywithalife.com, and has a bi-monthly column with the law blog Slaw.ca. She is a Past President of the Legal Marketing Association Vancouver Chapter and a member of the International Coaching Federation. Allison can be reached by phone at 778-773-2556 or by email at allison@hogarthwolf.ca
About the Panel
Rebecca Alleyne has been practicing in the area of Family Law for 10 years and has shifted her practice to family mediation exclusively. As a young Family Law Mediator in a competitive market, Rebecca has had to find a niche for her practice. in starting her mediation practice, Rebecca developed processes to find new clients, keep operating costs low, and increase referrals. Rebecca obtained her Bachelor of Commerce degree from the University of Calgary in 2001 and a Bachelor of Laws degree from the University of Victoria in 2005. She has been a mediator since 2011. Rebecca has shared her mediation practice development insights through Camosun College and the Canadian Bar Association's Family Law and ADR subsections.
Amy Robertson offers both family and workplace mediation services. Amy's background as a Management Consultant and Chairperson for a Federal Administrative Tribunal that dealt exclusively with conflict between employers and employees has her uniquely qualified for mediating conflict in the workplace. That said, Amy is also drawn to family mediation and these files represent the majority of her private practice. Amy opened her practice in 2014 and understands the work involved in entering a new market and getting a business off the ground. Amy runs her practice like a profit center - which really means she keeps detailed spreadsheets of all money coming in and all money going out. Amy believes it is also important to invest in business development, while keeping track not only of actual expenditures but the time spent in this area. Amy obtained her Bachelor of Commerce with distinction from the University of Victoria and is a Certified Comprehensive Family Mediator through Family Mediation Canada.
Grace Baker has developed and managed an active mediation practice for over 15 years with considerable experience in civil, workplace, family and child protection mediation. Grace began her mediation practice in Alberta, before moving to BC in 2010. She is an active mediator for several programs, including the Canadian Human Rights Commission, Northern Navigator, and Agriculture and Agri-Food Canada. Grace is also a Lead Mediator with Mediate BC's Family Mediation Program mentoring trained, yet inexperienced family mediators. Grace has coached with the Justice Institute of BC (JIBC) in addition to developing and providing training for Alternative Dispute Resolution Institute of Alberta (ADRIA), including the recent course Getting to Work: Building on ADR Business.
In this modern era of social media, the internet, and email overload, marketing and business development can seem a daunting prospect. What works?
This webinar discusses marketing and business development strategies that are specific to mediation and can be implemented immediately.
Part 1: Growing Mediation Practices: A Business Development and Marketing Primer
Presenter: Allison Wolf, Executive Coach with Shift Works Strategic and Principal with Hogarth & Wolf - Marketing and Communications
In this presentation by business development coach Allison Wolf you will learn:
- The mindset to adopt to achieve the best results
- The necessity of focus and how to uncover your profitable niche areas
- Strategies and tactics for getting found and hired
- How to develop an action plan to keep on track
- How to advance your plan in small and easy to accomplish steps
Allison will provide specific examples of tactics you can begin to implement immediately after the session.
Part 2: Growing Mediation Practices: Executive Coaching Panel
Panel: Allison Wolf, Rebecca Alleyne, Amy Robertson, Grace Baker
In this presentation by the Executive Coaching Panel you will learn:
- The Top 3 Investments of Time and Money to Grow your Business
- Pitfalls and Time Wasters to Avoid
- The Best Rosters and how to get on them
- Feedback on self-study Toolkit
- Have panel responses to pre-submitted questions
Who Should Attend
This Webinar is intended for mediators, lawyers, and conflict resolution service providers who are developing their business practice.
Mediate BC: 3.0 hours of CPD
Video recording of this webinar is now available. Click below to register and receive a two week access to view the video.
General Registration:
$50 + GST
Mediate BC Roster Mediators Registration:
$35 + GST
Refund & Cancellation Policy
Mediate BC is unable to refund registration fees. Substitutes are always welcome. Registration will remain pending until full payment is received. Refunds of any type will be made in the form of a cheque, regardless of the method of initial payment, from Mediate BC Society and sent by post to the mailing address provided on the registration form. Mediate BC reserves the right to cancel or reschedule events, refuse admission, or change speakers, location, or content. Unless Mediate BC specifically states a course has been pre-approved for the Law Society of BC or Mediate BC Roster CPD, registrants should ensure that it meets their PD requirements. It is also the responsibility of registrants to make sure the course they register for counts toward the accreditation pursued.