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Katie Cavanagh 
SEMAP's Farms Forever Coordinator 


UMass Extension Cranberry Station 
1 State Bog Road
East Wareham, MA 02538

Driving Directions 

Barn Raising:

Marketing Your Farm Business -> Increasing Your Sales 

  • A Five Session Workshop Series,
  • Including a Create-Your-Own Website Lab (optional)


Join us for a modern take on a classic barn raising where you will come together with other growers and producers in your farming community to establish a marketing plan and website for your farm business.  Just as the barn is vital to the operations of your farm, a marketing plan is vital to the success of your farm as a business.  In short, improve your marketing plan and you'll improve your sales.

Who Should Attend?: Anyone interested in establishing a marketing plan or updating an existing strategy that needs some fine-tuning.

How Much Does It Cost?:  

  • 4 Sessions + website lab: $200.00
  •  SEMAP member 4 Sessions + website lab: $180.00
  • 4 Sessions (no website lab): $125.00
  • SEMAP member 4 Sessions (no website lab): $112.00



Barn Raising

Session One:  Blueprint of Your Barn 

 Tuesday, July 12th 5:30PM - 8:30PM  

  • What is a marketing plan?
  • Overview of a successful marketing plan.
  • Develop a branding concept* for your farm.

*The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.


Session Two: Laying the Foundation 

Tuesday, July 26th 5:30PM - 8:30PM  

  • Develop an overall marketing campaign for your farm - plus mini-campaigns for different seasons.
  • Overview of the tools necessary to execute a profitable marketing campaign.


Session Three: Choosing the Right Tools 

 Tuesday, August 9th 5:30PM - 8:30PM

  • How to Identify and narrow your target customers.
  • Understand and decide what marketing tools (web, print, etc.) best attract customers to your farm.


Session Four: Framing it Out (prerequisite for web lab) 

Tuesday, August 16th 5:30PM - 8:30PM

  • First step to creating a website is building the framework, even if you plan to hand the task over to a professional they ask you to provide this first step. 
  • Learn how to plan and create the framework for your farms website.
  • Discuss organizing information, content, and other possible features. 
  • Walk away with a wireframe for your site, this is the planning part of your website not the building piece learn that in the lab.


Session Five:  Putting on the Cupola (web lab - optional

Saturday, August 20th 9AM - 3PM

  • Intensive 6-hour session, teaching you the basics of creating a WordPress site for your farm business.
  • Use the wireframe that you created in the last session. 
  • Learn the basics of WordPress and update information whenever you want.
  •  Need to bring laptop – If you do not own your own laptop a limited number will be available on a first come first serve basis.


*All sessions will be interactive and involve some group work so that you can immediately begin to apply tools learned in class to your farm.*