9:00am - Introduction by Marc Draisen, Executive Director of the Metropolitan Area Planning Council

9:15am - Keynote address by Professor Donald Shoup, UCLA

10:15am - Response Panel Moderated by Jason Schrieber, Principal, Nelson/Nygaard Associates
Stephanie Groll, Parking and Transportation Demand Management Planning Officer for the City of Cambridge
Lynn Duncan, Director of Planning and Community Development for the City of Salem
Rinus Oosthoek, Salem Chamber of Commerce.

11:15 - 12:30pm - Breakout Sessions

A. Pricing Parking
Pricing is often seen as the third rail of parking policy. However, finding the right price for the right spaces can make parking work better for both customers and businesses, and can even kickstart revitalization of a neighborhood or business district. Hear first-hand experiences from communities that have introduced pricing, and learn more about how Parking Benefit Districts can work in Massachusetts.
Mayor James Fiorentini of Haverhill
Mark Chase, Tufts University Lecturer in Transportation Planning
Sal Pina, Wareham Community Development Director

B. Better Parking Design for More Attractive, Walkable, and Sustainable Neighborhoods
It is estimated that there are three nonresidential parking spaces for each car in America--totalling 800 million spaces, or 4,360 square miles--yet parking design is typically an afterthought at best. Get inspired by professionals who are pushing the limits in how we think about parking design, learn how parking intersects with streetscape design to create walkable downtowns, and hear about innovations to reduce the environmental impact of parking.
Eran Ben-Joseph, Professor and Head of the Department of Urban Studies and Planning at MIT
Steve Cecil, Founding Principal, The Cecil Group
Tim Love, Founding Principal, Utile Design
Moderated by Hayes Morrison, Director of Transportation and Infrastructure for the City of Somerville.

12:30pm - Lunch

12:45pm - Greg Bialecki, Secretary of Housing and Economic Development

1:00pm - Why Parking Matters: Stephanie Pollack, Associate Director of the Dukakis Center for Urban and Regional Policy, Northeastern University.

2:15 - 3:30pm - Breakout Sessions

C.  Minimums, Maximums and Everything In Between
Are your parking requirements helping or hurting your community? This session will dive into detailed strategies for making parking requirements work better for communities large and small, including reducing minimums, turning minimums into maximums, and making requirements more flexible through shared parking, fees-in-lieu, parking reserves, and more.
Ted Brovitz, Manager of Community Planning and Design at Howard Stein Hudson
Vineet Gupta, Director of Planning for the City of Boston Transportation Department
Patrick Reffett, Community Development Director for the Town of Natick
Moderated by Michelle Ciccolo, MAPC President and Assistant Town Administrator and Director of Community Development for the Town of Hudson.

D. Outside the Box: Repurposing Parking for Placemaking, Sprawl Repair, and Better Transit
In dense communities, space is at a premium and much of our public land is actually our streets. Are there ways to use this space that can do more for mobility and economic development than storing cars? At the same time, many suburban communities struggle with the legacy of decades of car-oriented planning, which has left acres of underused parking in its wake at strip malls and big-box stores. How can communities relevelop these areas to make them more vibrant and walkable?
Scott Hamwey, Transportation Planner at the Massachusetts Department of Transportation
Megan Jop, Deputy Director of General Government Services for the Town of Wellesley
Melisa Tintocalis, Economic Development Director for the Town of Lexington
Moderated by Dan Bartman, Senior Planner at the City of Somerville and co-author of “Tactical Urbanism 2: Short Term Actions / Long Term Change.”

3:45 - 5:00pm - Breakout Sessions

E. Parking Management and Technology
Parking management is changing fast, yet most communities’ parking systems use essentially the same approaches that have been around since the 1920s. Get a primer on new methods and technologies that have helped local communities transform their parking systems.
Tom Daniel, Community Development Director for the City of Gloucester
Andy Hill, Senior Consultant for Desman and Associates
Ronald Ross, Director of Parking for the Massachusetts Bay Transit Authority
Moderated by Dan Kupferman, Director of Car Park Management Systems for Walker Parking Consultants.