Tuesday April 8, 2014 from 8:30 AM to 5:00 PM EDT
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The Colonnade Hotel 
120 Huntington Avenue
Boston, MA 02116

Driving Directions 

Public Transportation
The Colonnade Hotel is convenient to the MBTA Green Line at Prudential (E line), and the Orange Line and Commuter Rail / Amtrak at Back Bay Station.  
Map it at mbta.com 

Vehicle parking is available in the Colonnade garage for a discounted rate of $25/day.

Bicycle parking is available at on-street racks in front of the Prudential Center and next to the Colonnade staff entrance on West Newton St. The nearest Hubway bike share station is across the street at the Prudential Center.


Jessica Robertson 
The Metropolitan Area Planning Council 
(617) 933-0700 

Emmy Hahn
Massachusetts Downtown Initiative, MA Dept. of  Housing and Community Development
(617) 573-1364






Live streaming will be available on April 8th at www.mapc.org/parking

Join us for a summit bringing together local and state officials, public and private sector planners and engineers, developers, academics and advocates, to discuss the impact that parking has on transportation, land use, the environment, public health, and the bottom line.

Every community thinks they have a parking problem, but do we understand what the real problem is? This summit will explore how parking policies have evolved, and how they fail to meet the parking needs of today. We will dive into the most effective strategies to manage a parking system and think of parking as a tool to help achieve our other goals for economic development and affordable housing, regardless of the size of a community.

Participants will leave the summit with concrete tools and strategies for making parking work for their community. Smarter parking policies can help reduce traffic and vehicle emissions; encourage walking, biking and transit; promote economic development and affordable housing; reduce stormwater runoff; improve public health; and make our neighborhoods more livable.
Keynote Speaker: Donald Shoup, Distinguished Professor of Urban Planning, UCLA


9:00am - Introduction by Marc Draisen, Executive Director of the Metropolitan Area Planning Council

9:15am - Keynote address by Professor Donald Shoup, UCLA

10:15am - Response Panel Moderated by Jason Schrieber, Principal, Nelson/Nygaard Associates
Stephanie Groll, Parking and Transportation Demand Management Planning Officer for the City of Cambridge
Lynn Duncan, Director of Planning and Community Development for the City of Salem
Rinus Oosthoek, Salem Chamber of Commerce.

11:15 - 12:30pm - Breakout Sessions

A. Pricing Parking
Pricing is often seen as the third rail of parking policy. However, finding the right price for the right spaces can make parking work better for both customers and businesses, and can even kickstart revitalization of a neighborhood or business district. Hear first-hand experiences from communities that have introduced pricing, and learn more about how Parking Benefit Districts can work in Massachusetts.
Mayor James Fiorentini of Haverhill
Mark Chase, Tufts University Lecturer in Transportation Planning
Sal Pina, Wareham Community Development Director

B. Better Parking Design for More Attractive, Walkable, and Sustainable Neighborhoods
It is estimated that there are three nonresidential parking spaces for each car in America--totalling 800 million spaces, or 4,360 square miles--yet parking design is typically an afterthought at best. Get inspired by professionals who are pushing the limits in how we think about parking design, learn how parking intersects with streetscape design to create walkable downtowns, and hear about innovations to reduce the environmental impact of parking.
Eran Ben-Joseph, Professor and Head of the Department of Urban Studies and Planning at MIT
Steve Cecil, Founding Principal, The Cecil Group
Tim Love, Founding Principal, Utile Design
Moderated by Hayes Morrison, Director of Transportation and Infrastructure for the City of Somerville.

12:30pm - Lunch

12:45pm - Greg Bialecki, Secretary of Housing and Economic Development

1:00pm - Why Parking Matters: Stephanie Pollack, Associate Director of the Dukakis Center for Urban and Regional Policy, Northeastern University.

2:15 - 3:30pm - Breakout Sessions

C.  Minimums, Maximums and Everything In Between
Are your parking requirements helping or hurting your community? This session will dive into detailed strategies for making parking requirements work better for communities large and small, including reducing minimums, turning minimums into maximums, and making requirements more flexible through shared parking, fees-in-lieu, parking reserves, and more.
Ted Brovitz, Manager of Community Planning and Design at Howard Stein Hudson
Vineet Gupta, Director of Planning for the City of Boston Transportation Department
Patrick Reffett, Community Development Director for the Town of Natick
Moderated by Michelle Ciccolo, MAPC President and Assistant Town Administrator and Director of Community Development for the Town of Hudson.

D. Outside the Box: Repurposing Parking for Placemaking, Sprawl Repair, and Better Transit
In dense communities, space is at a premium and much of our public land is actually our streets. Are there ways to use this space that can do more for mobility and economic development than storing cars? At the same time, many suburban communities struggle with the legacy of decades of car-oriented planning, which has left acres of underused parking in its wake at strip malls and big-box stores. How can communities relevelop these areas to make them more vibrant and walkable?
Scott Hamwey, Transportation Planner at the Massachusetts Department of Transportation
Megan Jop, Deputy Director of General Government Services for the Town of Wellesley
Melisa Tintocalis, Economic Development Director for the Town of Lexington
Moderated by Dan Bartman, Senior Planner at the City of Somerville and co-author of “Tactical Urbanism 2: Short Term Actions / Long Term Change.”

3:45 - 5:00pm - Breakout Sessions

E. Parking Management and Technology
Parking management is changing fast, yet most communities’ parking systems use essentially the same approaches that have been around since the 1920s. Get a primer on new methods and technologies that have helped local communities transform their parking systems.
Tom Daniel, Community Development Director for the City of Gloucester
Andy Hill, Senior Consultant for Desman and Associates
Ronald Ross, Director of Parking for the Massachusetts Bay Transit Authority
Moderated by Dan Kupferman, Director of Car Park Management Systems for Walker Parking Consultants.

F. The Future of Parking
How can communities stay on top of demographic and market forces, and what role can the private sector play? Come hear from developers at the cutting edge of growing trends toward urbanism and car-light lifestyles, and learn how the private sector can be municipalities’ biggest ally in using parking management and other Transportation Demand Management strategies to tackle the toughest traffic problems.
Chryse Gibson, CAO at Oaktree Development
Sarah Hamilton, Vice President for Area Planning and Development at MASCO
Peter Spellios, Executive Vice President at Related Beal
Moderated by Mike Ross, former Boston City Councilor and Candidate for Mayor.