Friday, June 22, 2012
SERESC Conference and Training Center, 29 Commerce Drive, Bedford, NH
8:00 to 9:00
Registration, Exhibitors, Continental Breakfast and Networking
9:00 to 9:20
Welcome Address and Sponsor Recognition
9:20 to 10:00 - Session #1
MINDSET: Think and Act Like a CEO
Presenter: Dr. Deborah Osgood, The Knowledge Institute
10:00 to 11:00 - Session #2
MONEY: The 5 Numbers That Will Make You Rich!
Presenter: Gail Zona, MBA, Next Step Business
Special Presentation: Where to Get Money to Grow Your Business
Presenter: Marilyn Bogue, NH Small Business Administration
11:00 to 11:30
Break, Exhibitors and Networking
11:30 to 12:30 - Session #3
MANAGEMENT / MOTIVATION: Business Insights, Tips and Strategies
A panel discussion featuring the NH Business Review Outstanding Women in Business Honorees
12:30 to 1:00 - Session #4
MOJO: The Present of Presence
Presenter: Shanti Douglas, 8 limbs Holistic Health, LLC
Lunch, Exhibitors and Networking
2:15 to 3:00 - Session #5
MARKETING: From Scattered to Streamlined: Stop Fighting Fires and
Start Marketing Your Business
Presenter: Ally Piper, Brighteyes Creative
3:00 to 3:30
Break, Exhibitors and Networking
3:30 to 4:15 - Session #6
MAGIC: Engagement Marketing: Creating Your Next Great Customer
Presenter: Corissa St. Laurent, Constant Contact
4:15 to 4:30
Closing Remarks and Door Prizes
4:30 to 5:00
Exhibitors and Networking
$65.00 Non-Members ($75.00 after June 15, 2012)
(Value of $179.00)
Donations for the WIW scholarship fund are greatly appreciated.
Contact Women Inspiring Women if you need a scholarship!
Email: email@example.com / (603) 744-0400
Space is limited - Early Reservations are Encouraged!
**Please note that the Town of Bedford does not allow directional
signs leading up to SERESC so we won't have those out for you!
Click Here to learn about exhibiting at the event!
A little about each session and our presenters . . .
Think and Act Like a CEO
Dr. Deborah Osgood, The Knowledge Institute
Being an effective CEO is all about having specific goals and an action strategy for bringing them to fruition. In this kick off session, you will learn about how to think big when setting goals for your business and your life. You will come away with a clear cut process for making your goals tangible, as well as using them as a foundation for an action plan that yields extraordinary results. As the day unfolds, this process will also provide you with new insights and techniques for making the most of your conference experience.
DR. DEBORAH OSGOOD
Deborah is co-founder and CEO of the Knowledge Institute, specialist in entrepreneurial education and small business development. As both a scholar and practitioner in the field of entrepreneurship, she delivers innovative solutions for translating abstract theory into practical action steps for starting, growing and succeeding in business and in life. Her contributions have earned her numerous awards including Enterprising Woman of the Year, Excellence in Business Services, and Self-Made Person of the Year, as well as mulitple featured guest appearances on national television and radio. In addition to providing business consulting, training, coaching and program development services, Deborah serves on multiple federal and state boards and volunteers as a mentor to aspiring entrepreneurs and at risk youth. Visit Deborah's website HERE.
The 5 Numbers That Will Make You Rich!
Gail Zona, MBA, Next Step Business
There are many numbers that you could use to run your business: your checking account balance, the number of people you talked to at the last networking event, or even the number of Facebook followers you have. Those might be interesting numbers, but they won't put more money in your pocket. There are, however, 5 specific numbers that work the best for a micro-entrepreneur trying to grow a company fast! Join Gail Zona for a fun and lively discussion about the numbers, how to understand them, and how to use them to accelerate the growth of your company.
Gail Zona, MBA, is a seasoned business coach of women micro-entrepreneurs and founder of Next Step Business Corporation. As an executive in several successful venture-backed technology startups, she learned first-hand how to grow a company quickly and profitably. In her 7 years of coaching women micro-entrepreneurs, she has honed those lessons learned into a practical, workable tips and tricks especially designed for women growing their own businesses.Visit Gail's website HERE.
Business Insights, Tips and Strategies Panel Discussion
NH Business Review Outstanding Women in Business Honorees
This phenomenal panel of business professionals will share tips, strategies and insights into running a successful business. Tap into their knowledge and apply it to your own career or business! There will be an extensive question and answer period so bring those burning questions with you . . .
The Present of Presence
Shanti Douglas, 8 limbs Holistic Health, LLC
Every moment is the only available moment yet we constantly miss it in the busyness of business. In this informative segment, Shanti will offer practical ways to add productivity and peace to your work day so your purpose is not lost.
Shanti is an educator, personal productivity and attention facilitator, stress management coach and practitioner of whole life balance. Her unique and diverse experience and education formulate a pathway to success that is not typically found in traditional methods. Working with mindful awareness from the inside out allows her clients to achieve professional and personal balance and growth generated from inner strength and stability, not with external reliance. Visit Shanti's website HERE.
From Scattered to Streamlined: Stop Fighting Fires and Start Marketing Your Business
Ally Piper, Brighteyes Creative
As a small business owner, you're being pulled in a million different directions and probably feel like you need to change your title to firefighter. And most often it is your marketing and growing your business that suffers as a result. Plus there are a lot of options available when marketing your business that make choosing the best method for you seem overwhelming.
Regardless of whether you are a start-up, running a six-or 7-figure business or somewhere in between, there are marketing essentials you need to know. During this info-packed session, Ally will help you get clear on who your people are (target market), share what you need to do to consistently stay in touch with them and walk you through the steps to streamline your marketing.
Years ago, Ally's great-grandmother Marion nicknamed her "Brighteyes," because the wide-eyed child marveled at the world around her and was always on the lookout for the next big thing. True to her childhood nickname, Ally sees her clients' needs with a fresh perspective and an eye on the future.
For 10 years, Ally has been on the ground floor running and managing the marketing for successful 6- and 7-figure businesses and non-profits. Often serving as a "department of one" and wearing lots of different hats - from designing marketing materials to developing marekting campaigns to writing copy and planning events, Ally has been called a "unique blend of highly creative marketing guru and clear-headed manager of budgets and timeframes." She helps clients tune-up their marketing and turn napkin notes into marketing plans that bring the big picture into focus with achievable steps and results. Visit Ally's website HERE.
Engagement Marketing: Creating Your Next Great Customer
Corissa St. Laurent, Constant Contact
Wouldn't it be magical if you could turn one customer into tens, hundreds or even thousands of new ones? Imagine having the power to control the thoughts and actions of your audience? With a very simple engagement marketing strategy you can and will (no withcraft required). Corissa St. Laurent from Constant Contact will share the secrets to engaging your customers, clients and members through a simple cycle that will continuously bring you more opportunities and more business. You don't need a magic wand when you have the power of word-of-mouth and technology on your side!
Corissa St. Laurent is a relationship marketing expert with more than 10 years experience creating powerful new media campaigns and promotions. She has spoken to nearly 20,000 people about engagement marketing, new media tools and small business marketing strategy. She can be seen all over New England teaching people how to turn their expertise and unique qualities into new business. Visit Constant Contact's website HERE.