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Nancy Beth Guptill 
Sweet Spot Marketing 


June 24, 2010 at 12:30 PM 
June 24, 2010 at 04:30 PM 

Add to my calendar 


Culinary Institute, Holland College 
4 Sydney Street
Charlottetown, PE C1A 1E9

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June 24, 2010 at 12:30 PM 
June 24, 2010 at 04:30 PM 

Add to my calendar 
1/2 Day Retail Sales Bootcamp
Thursday June 24, 12:30 PM - 4:30 PM, Charlottetown


Most Retailers spend too much time and money on advertising and promotion activities to only convert about 20% of new store traffic to new customers. Retailers need to start spending more time on converting more shoppers to buyers and optimizing relationships with existing customers.


CONVERT MORE SHOPPERS TO BUYERS is a day interactive Retail Sales Bootcamp that will teach your front line sales staff how to to convert more shoppers to buyers. Your sales management and staff will learn how to engage and build positive rapport with customers, decipher between serious shoppers and the looksy-loo's, qualify on the spot, close more sales and create positive talkable experiences that keep customers coming back.

When:        Thursday, June 24th

Time:          12:30 PM – 4:30 PM

Location:   Charlottetown, Holland College Culinary Institute

Cost:          $85 per person, pre-payment required

                     We accept cash, cheque and credit card payments

Facilitator: Nancy Beth Guptill of Sweet Spot Marketing


For $85, Here's What You Get :

  • 4 hours of Retail Sales Training

  • E-Book “Top 20 Retail Sales Strategies”

  • Free Marketing Growth Assessment Tool

  • 60 Minute Onsite Follow Up Session

Increase Your Conversion Rate

Stop Spending So Much Time and Money On Promotions.

Spend More Time Converting New Store Traffic To Customers.


Course Content


Quantify Your Objectives

  • Condition Your Mind

  • Budget Your Time

  • 6 Minutes Per Customer

Customer Types

  • Types of Shoppers

  • Hot or Not

Ready for Action

  • First Impressions – Dressing the Part

  • Body Language and Non-Verbal Communication

  • The Gap Between Men and Women

Rules of Engagement

  • Making the Connection

  • The Retail Stance

  • Engaging & Approaching Techniques

  • Building Trust & Rapport

The Retail Sales Cycle

  • Engage & Approach

  • Introduction – Opening Liners

  • Qualifying

  • Sales Presentation

  • Closing the Sale - Asking For the Business

  • Follow-up and Ongoing Marketing

Retail Sales Skills

  • Retail Sales Etiquette

  • Asking Questions – Types of Questions

  • Overcoming Objections

  • Closing the Sale: Ask for the Business / Different Close Techniques

  • Lead Capture & Permission Based Marketing


We will motivate and inspire your Front Line Retail Sales Team while providing them with the necessary skills, knowledge, confidence and attitude to build positive customer relationships, increase sales and create long-term customer loyalty.



Enroll online by clicking the 'Register Now' Button Below


Call: 902-724-3330

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