BPSM Banner

When:   Thursday, September 23, 2010

Where:  Alberton Community Centre,   1 College Street, Alberton PEI

Choose from one of three sessions:

    Morning Session:      8:30 AM  to  12:00 Noon

   Afternoon Session:   1:00 PM  to   4:00 PM          Evening Session:      6:00 PM  to   9:00 PM 


Maureen Kerr of Kerr Consulting                Phone:  902-388-1800                                          Email: kerr.maureen@gmail.com

Maureen Kerr

Nancy Beth Guptill of Sweet Spot Marketing Phone:   902-724-3330                                Email: nancybeth@sweetspotmarketing.ca

Nancy Beth Guptill_Summer 2010



Alberton Community Centre 
1 College Street
Alberton, PE C0B 1B0

Driving Directions 

How To Create A Marketing Plan Using Social Media

'Cool Tools' Social Media Workshop

This 3-hour workshop will introduce you to some of the most popular (and easy to use) social media tools and web applications that you can use to create your marketing plan.  You will learn how to use these 'cool tools' to market, promote and brand your business.

Register by September 13th, and receive an hour follow-up consultation.
SM BandWagon
Social Media has exploded into our world and from a marketing perspective, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities.  Every second of the day, more and more people are engaging in conversations online and companies that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using social media and incorporating this phenomenon into your marketing plan.



  • What social media actually is
  • How to make a social media presence
  • How local companies are using social media
  • What web-based technologies are out there
  • How to use social media for research
  • How to use social media in your marketing
  • How to extend the personality of your brand online
  • How to build credibility and strengthen reputations through the use of social media
  • Potential funding for your social media ideas

   DATE:                 Thursday, September 23rd

    TIME:                        This is a  3 hour workshop.  On the event registration

                                       form, choose from one of three workshop times

                                                -   Morning Session      - 9 AM to 12 Noon

                                                 -   Afternoon Session   - 1 PM to 4 PM

                                                 -  Evening Session      - 6 PM to 9 PM

   LOCATION:         Alberton Community Centre

                               1 College Street

                               Alberton, Prince Edward Island

   FACILITATORS:  Maureen Kerr, Kerr Consulting &

                                Nancy Beth Guptill, Sweet Spot Marketing

   TO REGISTER:   Enroll Online by clicking the 'Register Now' button

                                Call Maureen at 902-388-1800

                                Call Nancy Beth at 902-724-3330

   COST:                $75.00 per person, prepayment is required

                                                 We accept cheque, credit card and paypal payments

                              Cheques made payable to Sweet Spot Marketing



Register Now!  Seating is Limited to 15 participants per workshop
Register by September 10th and receive an hour follow-up session


Facilitator Profiles:

          Maureen Kerr                            Nancy Beth Guptill

             Maureen Kerr, Kerr Consulting                                    Nancy Beth Guptill, Sweet Spot Marketing


Maureen Kerr is a passionate marketing & social media strategist, on a mission to help businesses and non- profit organizations maximize marketing and social media to share their message. Since 1999 Maureen has used the internet, and more recently, social media, to effectively market her businesses. She is a consultant for the BDC, facilitator for ProfitLearn PEI and has recently led the development of websites, marketing strategies and blogs for numerous clients throughout Prince Edward Island, and works “virtually” for clients in Canada and the US.


Innovative, creative, dynamic and inspiring are words used to describe Nancy Beth Guptill, a marketing and small business development expert. With over 22 years experience, she specializes in Marketing, Business Development, Entrepreneurship, Commercialization, Creativity and Innovation. As founder of Sweet Spot Marketing and Vantage BizServices, Nancy Beth has trained, coached and mentored hundreds of Entrepreneurs and Small Businesses across North America.

Nancy Beth has been an entrepreneur since she was 18 years old.  She is now a lead trainer and head coach for BizLaunch, Thrive Retail Marketing, and ProfitLearn PEI. In 2008, the Greater Summerside Chamber of Commerce named Nancy Beth as the Entrepreneur of the Year, and in 2009, the CBDC named her a Member of the CBDC Table of Honor in recognition of Business Excellence.


Register Now! Seating is Limited to 15 participants per workshop
Register by September 10th and receive an hour follow-up session