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Nancy Beth Guptill 
Sweet Spot Marketing 


  • Charlottetown, Tuesday, June 28th                                 1:30 PM - 5:00 PM
  • Summerside, Wednesday, June 29th                            8:30 AM - 12 Noon

Here's What You Get from this workshop:

1)   4 hours of Retail Sales Training                                    2)   E-book   "Top 20 Retail  Sales Strategies                 3)  Free Marketing Growth Assessment Tool                  4)  60 Minute Onsite Follow Up Session


Do you want Retail Sales training at your store location?  You can  book Nancy Beth for custom retail sales training.  

Book in real time: GenBook_Book Now

Call 902-724-3330 and ask for details, or email

1/2 Day Retail Sales Bootcamp


The average retailer spends too much time and money on advertising and promotions to generate store traffic, only to convert about 20% to new customers.  Most retailers need to spend more time on converting shoppers into buyers and optimizing relationships with existing customers.




 This day interactive Retail Sales Bootcamp will teach your front line sales staff how to to convert more shoppers to buyers. Your sales management and staff will learn how to engage and build positive rapport with customers, decipher between serious shoppers and the looksy-loo's, qualify on the spot, close more sales and create positive talkable experiences that keep customers coming back.


Cost:          Individual rate is $125 per person

                    Team Member rate is $100 per person*

                    P,re-payment required.  We accept cash, cheque,

                    credit card and paypal payments

Facilitator: Nancy Beth Guptill of Sweet Spot Marketing

                                * Team Member rate applies to a minimum of 3+ people



For $125, Here's What You Get:

  • 3.5 hours of Retail Sales Training

  • E-Book “Top 20 Retail Sales Strategies”

  • Free Marketing Growth Assessment Tool

  • 60 Minute Onsite Follow Up Session

Increase Your Conversion Rate

Stop Spending So Much Time and Money On Promotions.

Spend More Time Converting New Store Traffic To Customers.


Course Content


Quantify Your Objectives

  • Condition Your Mind

  • Budget Your Time

  • 6 Minutes Per Customer

Customer Types

  • Types of Shoppers

  • Hot or Not

Ready for Action

  • First Impressions – Dressing the Part

  • Body Language and Non-Verbal Communication

  • The Gap Between Men and Women

Rules of Engagement

  • Making the Connection

  • The Retail Stance

  • Engaging & Approaching Techniques

  • Building Trust & Rapport

The Retail Sales Cycle

  • Engage & Approach

  • Introduction – Opening Liners

  • Qualifying

  • Sales Presentation

  • Closing the Sale - Asking For the Business

  • Follow-up and Ongoing Marketing

Retail Sales Skills

  • Retail Sales Etiquette

  • Asking Questions – Types of Questions

  • Overcoming Objections

  • Closing the Sale: Ask for the Business / Different Close Techniques

  • Lead Capture & Permission Based Marketing


We will motivate and inspire your Front Line Retail Sales Team while providing them with the necessary skills, knowledge, confidence and attitude to build positive customer relationships, increase sales and create long-term customer loyalty.


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