The Connected Farmer
Marketing & Digital Technology Training for Farmers
The Connected Farmer is an interactive, hands-on, computer based training program designed specifically for Prince Edward Island's Farmers. In this 12 hour group training program, participants will learn how to optimize their marketing communications by integrating their use of social media and digital technology tools to create market interest in their products. Participants will receive a digital workbook, handouts and copies of the training presentations, and unlimited virtual support through the duration of the program via an online coaching website. On completion of the group training program, eligible participants are entitled to a two-hour one-on-one on site training session, at their farm location.
To register, call the Agriculture Information Desk
1-866-734-3276 (PEIFARM) / 902-368-4145
Please pre-register as seating is limited.
Program Details
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Workshop Dates: 2012, January 18 & 25, February 1 & 8
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Time of Day: 9:30 AM – 12:30 PM Classroom Instruction 1:00 PM – 2:30 PM Optional Help Session
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Location: Atlantic Police Academy, Holland College, Slemon Park, Summerside, 66 Argus Street
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Who Should Attend: PEI Farmers
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Workshop Duration: 12 hours of group training in a computer lab, 2 hours of optional private training for eligible participants
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Audience Size: Maximum 20 participants
Cost: $40 for all workshops, $15 per workshop
To qualify for the private follow-up session, participants must register for all four workshops.
WORKSHOP FACILITATOR
Nancy Beth Guptill Sweet Spot Marketing
Where
Atlantic Police Academy, Holland College66 Argus Street
Slemon Park, PE C0B 2A0
Driving Directions
You should take this program if you want to:
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Learn how to use social media and digital tools to create market interest in your products
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Have a thriving farm that creates a positive buzz in industry and within consumer markets
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Increase sales by driving traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
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Move your farm towards the new way of doing business in the digital economy
WORKSHOP FACILITATOR
Nancy Beth Guptill
The Connected Farmer
SESSION SUMMARIES
SESSION 1: Marketing Development Road-map - 7 Steps to Marketing Success [JANUARY 18] Marketing 101 ~ Lay a Strong Foundation First
Is your farm struggling with strategic marketing communications and business development? Are you seeking a simplified approach that will increase your knowledge on how to build a marketing program that produces consistent results? If you are doing sporadic marketing communication activities, and you just don't have the clarity, know-how or confidence to produce positive results, then this program is for you!
SESSION 2: Website & Internet Marketing - Harness the Internet [JANUARY 25] Website Guide & Website Basics; Building Traffic & Repeat Visitors
No matter if you do business in your town or around the world, the Internet has become an essential marketing tool, no matter the size or purpose of your farm. Consumers and businesses are using the Internet to find local farmers in every city and community across the Globe. A website should be so much more than a static online brochure. This session will help you understand how to create content that educates and helps you stand out. You will learn how to extend your website and online presence to generate leads 24/7, increase your exposure tenfold, and use it as a tool to educate and better serve your customers, suppliers and strategic partners.
SESSION 3: Digital Tools for Communications - The Social Web [FEBRYARY 1] Extend the Conversation with Blogs, podcasts, VOIP, RSS Online PR
The new digital economy has transformed the way people communicate and build relationships, whether for business professional or personal social. Learning to use the various digital tools can help you better connect, engage, and communicate with your different audiences. Blogs are powerful and have moved beyond being a trendy new tech topic to a must have marketing communication tool. Blogs help your search engine traffic, while demonstrating your content knowledge and building trust within your market. Apart from blogs, there are many other digital tools Agriculture producers can utilize to improve communications with consumer audience and the public at large.
SESSION 4: Digital Tools for Productivity – Google Apps [FEBRUARY 8] Google Apps - FREE Digital Tools to Enhance Productivity
Choosing digital tools and web applications for your farm requires more than just selecting the easiest solution. You have to take into account whether the tools will actually work for you and whether other individuals and groups will be willing and able to use them effectively. Fortunately, Google Apps provides a formidable suite of applications that can meet your communication needs at no cost to you or your farm.
