You should take this program if you want to:

• Learn how to use social media to create market interest in your products and services

• Have a thriving operation that creates a positive buzz in industry and within consumer markets

• Increase sales by driving online traffic to your website, or foot traffic to your retail operation

• Move your business towards the new way of doing business in the digital economy

 

 LEAD FACILITATOR 

 

Suzanne Scott

www.VillagePottery.ca

 

 

 

 

GUEST SPEAKER 

 

Rob MacKenzie

http://charlottetown.kwikkopy.ca/

Register Now! 

MAKING IT WORK FOR YOU

Social Media Training For PEI's Craft, Culture & Tourism Operators

 

 

COURSE OVERVIEW

Sweet Spot Marketing is offering a half day social media workshop for PEI's Craft, Culture and Tourism Operators. The intent of the course is to increase awareness and understanding of how to use social tools to create market interest in products and services while learning to sell online.

 

The workshop will be conducted by Suzanne Scott of Village Pottery, and has been compiled in conjunction with subject matter advice from Nancy Beth Guptill of Sweet Spot Marketing.

 

  WHO SHOULD ATTEND  

- Anyone in the Craft, Culture &Tourism sectors who runs a small business - Government Practitioners & Support Organizations of PEI's Craft, Culture & Tourism entpreneurs and small business

 

COURSE OUTLINE

The content of the workshop is geared specifically towards PEI's craft, culture & tourism operators, and will cover the following seven areas: 

1) Marketing on Facebook: Community Building & Facebook Ads
2) Twitter as a Communication and PR Tool
3) YouTube – Broadcast Yourself
4) E-Commerce – Selling Online with Etsy and other online storefronts
5) Protecting Your Digital Footprint - Brand & Reputation Management
6) Pulling It All Together: 7 Steps to Developing a Social Media Strategy

7) Mobile Marketing, Print Is Big, Integrating Print with Digital Marketing

DETAILS

Date: Monday, May 28th

Time: 1:15 PM – 4:30 PM, registration desk opens at 12:30 PM

Location: Holland College Tourism & Culinary Centre

Cost: $85 per person (pre-pay) $95 per person (at the door)

Payment: Cash or Cheque, online enrollments - credit card & paypal

Twitter Hashtag:  #SweetMarketingTraining

 

TO REGISTER

Contact Nancy Beth Guptill.

Call: 902-724-3330 Email: nancybeth@sweetspotmarketing.ca

Facebook: http://www.facebook.com/sweetmarketing

Twitter: http://www.twitter.com/sweetmarketing

 

TAKE AWAYS

A Guide to Social Networking & Social Media for Craft, Culture & Tourism Operators

A Copy of the presentation

Register Now!