Digital Marketing Seminars & Workshops                   Authorized Solution Partner with Constant Contact

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DIGITAL MARKETING SEMINARS

As a Constant Contact Certified Solutions Partner and Provider,      we are dedicated to educating small business, nonprofits and organizations on how to make their digital marketing efforts as effective as possible.

We are authorized by Constant Contact to deliver their digital marketing and social media seminars because of our proven expertise, passion and committment to entrepreneurs, small business and nonprofits in our region.    __________________________________

Sweet Spot Academy is known for helping our clients filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Since 2008, we have worked with individuals, non-profits, government agencies and companies from across Canada to strengthen their digital literacy, marketing and social media skills through innovative, hands-on digital skills training and coaching programs.  We have helped hundreds of clients create a strong online presence that helps them to connect, engage and build positive relationships with their customer networks, using state-of-the-art digital marketing automation tools designed specifically for small business.
                    
As an Authorized Solution Partner and Provider with Constant Contact, we are dedicated to educating small businesses, nonprofits and organizations on how to make their marketing efforts as effective as possible. We are certified and authorized by Constant Contact to deliver their digital marketing and social media seminars because of our proven expertise, passion and commitment to helping small business and nonprofits in our region.

We can provide you with an unprecedented level of service and expertise for all your email marketing campaigns, event management, social media, and much more.

DIGITAL MARKETING SEMINARS

 

Email Marketing Quickstart

Length: 1-2 hours | Audience: Beginner 

Our expert will present a guided demonstration of the tools and features of Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn how to get set up with the basics so you can start your own email marketing program.

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Power of the Inbox

Length: 1-2 hours | Audience: Beginner 

From revealing why regular email doesn't work, to insider tips and techniques like list building tools and email design elements that work (and those that don't!). This seminar will give you the keys to the most effective marketing you can do: email marketing.

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Drive New Business with Social Media

Length: 1-2 hours | Audience: Beginner 

Social media has changed the marketing game for small businesses and nonprofits.  From everything to understanding the different platforms to choosing what to say and where to say it, this seminar gives you the keys to the most effective social media marketing for you.

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Grow Your Business with Email & Social Media

Length: 1-2 hours | Audience: Beginner to Intermediate 

This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

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30 Ways to Grow Your List

Length: 1-2 hours | Audience: Beginner 

Email marketing is only as effective as your least engaged subscriber.  That's why having an interested and qualified list of contacts that you can stay top of mind with is vital to your business. In this workshop we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.

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Content Marketing: What to Say & How to Say It

Length: 1-2 hours | Audience: Beginner to Intermediate

Heard of "location, location, location"? For online marketing, it's "content, content, content"! Things like tone, date & time, and frequency impact how you attract and engage your audiences (or not). We’ll cover tidbits like how many links create the most engagement, how to create high-open subject lines, tips on using pictures and videos, and more.

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Stand Out Subject Lines

Length: 1-2 hours | Audience: Beginner to Intermediate

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success! This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.  

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Automate Your Marketing

Length: 1-2 hours | Audience: Beginner to Intermediate

Autoresponder campaigns do what YOU wish you had the time to do! By automating your marketing with autoresponders, you can use them to follow up, inform, entertain, and provide incentives for action and engagement. They work automatically while you focus on your business.

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Harness the Power of Mobile Technology
Length: 1-2 hours | Audience: Beginner to Intermediate

Mobile internet usage is growing fast - more people are starting to receive and read your email and social media messages with their smartphones, while more businesses are starting to use mobile to create marketing communications and make it easy for customers to buy from them.  In this seminar you'll learn to embarce mobile technology and make it part of your business. 

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Campaigns that Drive Action

Length: 1-2 hours | Audience: Beginner to Intermediate 

At the heart of small business marketing are the campagins that drive action - collections of marketing activiteis that help a small business or organizations acheive their goals and objectives.  Events are an important campaign type for nonprofits and small businesses that help generate new leads and increase conversion rates of prospects to new customers.  In this seminar you will learn some new strategies to help you promote your events and set up an online registration process that helps your event succeed.

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Measuring Your Marketing

Length: 1-2 hours | Audience: Beginner to Intermediate 

Metrics can be like magic. They help determine how effective your digital marketing efforts are.  This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools and give you tips on how to use them.

For More Information or to Book a

Sweet Spot Academy and Constant Contact Workshop Contact:

                                        Nancy Beth Guptill                                          President & Executive Consultant 

Sweet Spot Academy
902-954-0481
info@sweetspotacademy.ca

                     
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