• Allison Fillmore, VP of Business Development, PGA Tour
• Wyatt Hicks, VP Digital, NASCAR
• Brett Olson, Sr. Advisor Operations Development, Tepper Sports & Entertainment (managing entity of Carolina Panthers & Charlotte FC)

The use of technology has exploded over the years, and has impacted every aspect of our lives. In this panel, our moderator and panelists will discuss how technology is changing the business of sports and driving their goals toward fan engagement. 

• How do you set goals and then collect data to measure against those goals? 
• How has technology changed the fan experience in sports & businesses over the last 5-10 years? 
• What role does technology play when crafting a new marketing partnership? 
• What is one example of a technological investment that created a totally new way for fans to engage with your league/team?
• These questions and more will be answered...

AGENDA

• · 5:30  - Arrival, networking, and tailgating refreshments will be provided
• · 6:00  - Welcome remarks
• · 6:10  - Panel 
• · 7:15  - Wrap Up

• Parking for the Barings Building is accessible from S. Church Street. 
• The Underground Parking Garage Address is: 303 S. Church St, Charlotte, NC. 28202. ONLY parking from this lot can be validated. 
• Once parked, take the elevators in the center of the garage up to the lobby level, and then go to the security desk. You will be escorted upstairs.
• Make sure to bring your parking ticket for validation.