Rules of Engagement Agenda
8-9 — Networking breakfast. We provide the bagels and coffee, you provide the business cards and discussions.
9-9:50 — Keynote Address: Ethics are Critical in the Digital Age. ASBPE National Board members Harry McCracken and Mark Schlack will tackle the topic of Ethics in the 21st century. Something of a continuation of the 2011 National Conference discussion, this 50-minute session will include an interactive discussion on what is ethical in digital journalism, what isn't ethical, and what you should do if you don't agree.
10-10:50 — There’s an App for That: Going Mobile: Jessica Zemler, editor of dvm360.com — the 2011 ASBPE Website of the Year — will discuss dvm360’s iPad app and demonstrate the app’s interactive elements, such as videos, photo galleries, calculators and informative pop-ups.
11-11:50: — Attract More Readers on the Web: SEO Strategies & Web Writing: ASBPE National Vice President Erin Erickson will dissect the topic of how to write for the web in a way that your stories will be seen. She'll provide SEO best practices as well as examples to take home to your publishers and fellow editors.
12-12:50 — What Works: Social Media Success Stories: This panel discussion will cover success B2B stories in social media — what worked, what didn't, why? The Chicago chapter has put out a call for social media success stories from ASBPE members, which can fuel the panel, as well.
Current panelists include:
Questions? Please email us at firstname.lastname@example.org
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