Debbie Cassell 
(630) 510-4588 


Friday April 20, 2012 from 9:00 AM to 1:00 PM CDT

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Columbia College Chicago 
600 South Michigan Avenue
Chicago, IL 60605

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2012 Digital Bootcamp - Chicago Chapter

ASBPE is kicking off its 2012 Digital Bootcamp series with a half-day event in Chicago. The event, aptly named, Digital Bootcamp: The Rules of Engagement will include four hours of hands-on training for writers, editors, directors and more. The Boot Camp series is a modification of ASBPE's National Conference and will be held in four cities throughout 2012, each for a half-day workshop.

ASBPE Digital Bootcamp

Rules of Engagement Agenda

8-9 — Networking breakfast. We provide the bagels and coffee, you provide the business cards and discussions.

9-9:50 — Keynote Address: Ethics are Critical in the Digital Age. ASBPE National Board members Harry McCracken and Mark Schlack will tackle the topic of Ethics in the 21st century. Something of a continuation of the 2011 National Conference discussion, this 50-minute session will include an interactive discussion on what is ethical in digital journalism, what isn't ethical, and what you should do if you don't agree.

10-10:50 — There’s an App for That: Going Mobile: Jessica Zemler, editor of — the 2011 ASBPE Website of the Year — will discuss dvm360’s iPad app and demonstrate the app’s interactive elements, such as videos, photo galleries, calculators and informative pop-ups.

11-11:50: — Attract More Readers on the Web: SEO Strategies & Web Writing: ASBPE National Vice President Erin Erickson will dissect the topic of how to write for the web in a way that your stories will be seen. She'll provide SEO best practices as well as examples to take home to your publishers and fellow editors.

12-12:50 — What Works: Social Media Success Stories: This panel discussion will cover success B2B stories in social mediawhat worked, what didn't, why? The Chicago chapter has put out a call for social media success stories from ASBPE members, which can fuel the panel, as well.

Current panelists include:

  • Chuck Bowen will talk about getting social media buy-in from your management team
  • Darcy Lewis, Chicago Chapter Board member and freelance writer, will talk about finding freelance work through Facebook

Questions? Please email us at

Follow or participate in the event on Twitter at #asbpebootcamp

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