2018 Manasota SCORE Digital Marketing Summit
Trying to figure out how to best use the Internet to get the word out about your business? You're not alone! Come to this 1/2 day event to hear experts from Google, Constant Contact, and Market Momentum share their "insider knowledge" on how to use email, social media and Google to expand your reach and close more business.
Intro to Online Marketing with Google
In this workshop, you’ll learn how to set up your business for success on Google. You will learn:
- How to claim, verify and update your free Google Business listing.
- How to increase your chances of getting higher ranking in Google’s organic (free) search listings.
- How to target people who are truly interested in your business with Google AdWords Express.
- How to help ensure your business shows up in Google maps.
Led by Pamela Starr, one of Google’s professional national trainers, this is a can’t miss workshop for every small business owner.
Pamela Starr is a leading authority on building customer loyalty. A sought-after keynote speaker, Pamela also consults for brands and elite performers. She helps them achieve more measurable and profitable results from their digital and offline communication programs. For all her clients, she delivers real-world tools and strategies that drive stellar results.
Pamela is known to many in the business community for her prior role as corporate Director of Product Training for North America at Constant Contact. In that position, she directed the training activities that showed thousands of small businesses and non-profit organizations how to improve their digital media marketing efforts.
Using Social Media and Email to Find and Close New Business
By using social media and email marketing, you can attract prospects and move them from a “shopper’s” mindset to a “buyer’s” mindset. For many businesses this sales process, called a sales/marketing funnel, can be automated, freeing you to manage your business while your marketing continues working for you non-stop in the background. In this seminar we will:
- Discuss shoppers’ needs in each phase of the sales process/funnel
- Describe personas and discuss how to build them for your business
- Identify what kinds of content to use in each phase of the sales process/funnel
- Discuss how and where to automate your marketing
- Review what software needed for gaining marketing efficiency
- Share tips, tools, and techniques for moving prospects through the buying journey in a cost and time efficient way.
Our speaker, Barbara Langdon, has been helping small companies be successful using email and social media marketing to secure repeat business and referrals from existing customers. After 10 years at the helm of Market Momentum, Barbara joined Constant Contact in 2009 to extend the company’s educational reach by creating and launching the Authorized Local Experts program. In July 2014 Barbara relocated with her husband to Southwest Florida, reopened Market Momentum, and has been providing content development, email, and social media marketing services ever since.
Matthew Montoya, Partner Enablement and Training Manager, Constant Contact
Matthew Montoya has crisscrossed the country over the last six plus years to 46 states, helping, in person, over 9,000 small business to better understand how email marketing can effect growth and what design and automation mean to the bottom line. In his 16 years in marketing he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web and now email marketing, he’s seen and had a role in it all. His extensive background has helped these thousands of small businesses rethink their email marketing strategy to meet the demands of today's subscriber's expectations.