The Manasota SCORE Sales Workshop, Sell More Make More Money is all about improving your business by improving your sales.

Why does anyone go into business?  To make money.

• Do you have a sales strategy, do you plan or do you wing it?
• All people are created equal—all customers aren’t
• Social prospecting do’s and don’ts Client segmentation
• Are you clear on your value proposition?  Are your prospects?
• What’s your elevator pitch?
• How can you negotiate effectively with customers?
• Failure to close—reasons or excuses?
• How to get referrals—and how not to.
• Online vs offline

Jory and Pete discuss the sales methods needed depending upon the complexity and cost of the product or service being sold.  This Sales workshop also addresses:

• The difference between Marketing and Sales
• All methods of selling are not the same
• On-line selling
• Developing a referral program and a Social Prospecting Pitch

Attending this workshop will help you be prepared to refine or initiate a Sales Plan for your business to create prospects which can be converted to sales and profits.  You will understand the importance of each step of the selling process and will have learned how you can turn a prospect into a customer! Arrive at 5:30 PM, sign-in, and network with other entrepreneurs and SCORE Volunteers.  Get a good seat for the program that begins promptly at 6:00 PM. 

Event Speaker: Jory Berkwits

Jory Berkwits recently retired as a Senior Vice President with Merrill Lynch in Boston after a diverse and successful career within the firm’s Wealth Management division. After settling in Sarasota, he quickly became involved with a number of different activities. One of them, writing, resulted in the publication of two books, My Bittersweet Homecoming and Death of the Dinosaur. He also became a member of Bridge Angel Investors, where he serves on their Executive Committee. 

Additionally, he has served as a SCORE mentor since 2016. Jory holds degrees from Columbia University and the University of Washington. His hobbies include tennis, boating, and fishing.

Event Speaker: Peter Gruits

Peter has lived in Sarasota since 2010. Peter is a Florida realtor whose career path included: NYSE broker with Paine Webber, Loan Officer CitiCorp, NY, Managing Member Keystone Real Estate Investments, Detroit, Managing Member Sky Bridge Health Tech, Northville, MI. Experience includes: brokerage, banking syndication of commercial real estate, leasing of medical equipment, sales and project management of Enterprise-wide IBM software, implementation and IT Security. Projects included foreign travel and leadership of large teams on large projects around the world.

Additionally, he has served as a SCORE mentor since 2014. Peter holds a degree from the University of Detroit. His hobbies include his grandchildren, Golf and fishing.