Wednesday, February 26, 2020 from 5:15 PM to 8:00 PM EST
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Manatee Technical College 
6305 State Road 70 East.
Bradenton, FL 34203

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SCORE Manasota 
Marketing to Your Target Market and Research Tools

Registration is from 5:15 PM to 5:45 PM; sign-in and network with other entrepreneurs and SCORE Volunteer business experts. Get a good seat for the program that begins promptly at 5:45 PM.

Marketing can be as easy as P.I.E. Whether you are just starting your business or struggling to grow an existing business, this workshop is for you. Should you spend your marketing time and money online or in traditional marketing? Is a Facebook page the best place to market your company?  By the end of this session, you will have the answers to these questions. You’ll also have a list of actionable steps you can take immediately to market your business for success. And the best part? You’ll understand how to decide what your company should budget for marketing and promotion and how to have impact with that money.

 In this workshop, you will learn how to:

  • Take your customers on the journey from awareness to purchase
  • Maximize the impact of the 7 Ps of marketing
  • Discover the true potential of your company’s success in your local market
  • Easily explain why you are better than the competition by creating a USP
  • Discover why customers really want to buy your product or service
  • Decide the best place to spend your marketing time and money
  • Make your company stand out from the competition with branding

Take the first step toward increasing the success of your business. Register for this workshop today to start your journey to building your business – easy as P.I.E.

Event Speaker: Jack Morris

Jack moved to Sarasota a year ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations.

Event Speaker: Tom Garove

Tom retired in 2013, after a 40-year career with General Motors Corporation. Starting as a college co-op student, Tom held management positions in auto assembly and Executive positions in dealer field management, finance, customer relations and contact center management. Tom completed his career at GM with a six-year assignment in Shanghai where he established GM's dealter network plan in China. Following his retirement, he was recruited by Jaguar - Land Rover to return to Shanghai to assist in establishing the dealer network plan for the new Jaguar-Land Rover - Chery joint venture.