When

Thursday, October 15, 2020 from 5:30 PM to 7:30 PM EDT
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Where

This is an online event. 
 

 
 

Contact

SCORE Manasota 
SCORE Manasota 
941-955-1029 
janae.korte@scorevolunteer.org 

Effective Digital Marketing Channels
for Small Businesses

October 15th, 2020
5:30 PM to 7:30 PM via Zoom

This webinar will be presented online via Zoom; pre-register now and you will receive the Meeting ID information and password the morning of the webinar. The workshop is free for all registrants and will begin promptly at 5:30 PM. 

This webinar is part 2 of SCORE Manasota's Marketing series. We highly suggest that you attend all three webinars for maximum benefit. By registering for this webinar, you will receive the Zoom link information for each of the presentations below:

Marketing to Your Target Market and Research Tools - October 1st from 5:30 PM to 7:30 PM

Effective Digital Marketing Channels for Small Businesses - October 15th from 5:30 PM to 7:30 PM

SEO for Non-Techies & Small Businesses - October 22nd from 5:30 PM to 7:30 PM

In this digital world, with all the digital transformations that are happening within corporations around the world, traditional marketing principles are still valid. Digital marketing, however, adds two important elements to traditional marketing. It offers new marketing channels that should not be ignored, and as important, customers leave a forensic trail in the form of digital footprints. 

These footprints enable tracking and monetizing every marketing step, campaign, program, activity and value derived from these channels. With this enormous amount of data at our disposal, marketeers can make better informed decisions.

Marketing in the digital world is no longer mainly art. It is now half art, half science. And science, over time, will grow to occupy a much larger piece of the entire marketing pie.

In this webinar, you will learn:

  • What Are the Digital Marketing Channels?
  • What Is the Most Important Channel?
  • Why Is a Unique Selling Proposition Important for Digital Marketing?
  • Key Elements to a Successful Digital Marketing Strategy
  • Why Is it Important to Have a Digital Marketing Strategy?

Speaker: 
Jeremy Petty

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.