Date & Time:

Thursday, August 22, 2019 from 6:00 PM to 8:30 PM PDT
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Location:

Yorba Linda Public Library (VM Woodard) 
18181 Imperial Highway
Yorba Linda, CA 92886
  
Driving Directions 

Walk-ins Please Bring A Business Card

 A no-charge event sponsored by:

Yorba Linda City Seal

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration

SBA/SCORE
5 Hutton Centre Drive, Ste 900
Santa Ana, CA 92707
www.score114.org

 

Does Your Brand Need a "Health" Check-Up?

Undergoing a complete brand health check is much like any other health checkup you would undertake. And, much like when you go to the doctors, it should be done at a minimum of at least once a year and have several tests run to make sure all is good and on track. 

However, once a year may be too infrequent to make sure your brand stays healthy. 
Therefore, it is critical to continuously evaluate how healthy your brand is. While you may think your brand is doing well, i.e. sales are up, it is crucial to receive feedback from those who interact with your brand, both internally and externally. Don’t assume just because you’re putting your story out there, everyone one truly knows and understands it. 

Keeping your brand healthy is not an annual checkup. You need to live it, every day and keep your finger on your brand’s pulse to make sure it stays healthy and keeps beating. 
In this presentation and workshop, Angelo Ponzi will provide guidance and tools to help you keep your brand growing strong, competitively and healthy, year-over-year.

Angelo Ponzi presents this workshop.

With 25+ years of experience, Angelo Ponzi is a marketing and branding strategist who works with small to middle market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.  

Through his company The Ponzi Group, he focuses on three strategic pillars for success: Insights, Brand and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.

His senior level expertise includes developing and directing comprehensive market/product research, branding and communications plans for a variety of business-to-business, consumer, medical, package goods, general retail, fast food, financial and high-tech clients.  

He has led both small and large teams at global, national, regional and start-up companies, as well as worked with products in all stages of their lifecycle, from inception to implementation. 
Angelo has taught Marketing, Research and Communications at UC Irvine Extension and has been a featured guest speaker at the American Marketing Association, Marketing Research Association, South County PR Association, International Association of Business Communicators, as well as the Action Sports Retailer Trade Show and Magic. He has also been a frequent contributor of feature articles to industry publications including MRA’s Alert! Magazine, BMA Buzz, and Quirk’s.

(Registration/Check-in 5:30 to 6:00 PM)

 

 

Limited seating, save yours 

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SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin or disability