Date & Time:

Wednesday, October 16, 2019 from 6:00 PM to 8:30 PM PDT
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Laguna Niguel City Hall Community Room 
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Driving Directions 

Walk-ins Please Bring A Business Card

 A no-charge event sponsored by:

Laguna Niguel Logo

Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration

5 Hutton Centre Drive, Ste 900
Santa Ana, CA 92707


Marketing Is War!

How The Little Guy Beats The Big Guy?  By Being Different and Better! 

What You Will Learn?
1. Proven strategies on how smaller competitors outperform bigger competitors
2. How to focus on a few critical things
3. What to advertise, what to sell and what makes you money
Who Should Attend?
1. Businesses who compete regularly against larger businesses
2. Businesses who want to win more profitable business
3. Businesses who are willing to CHANGE to become more successful

John Pietro of SCORE presents this workshop. 

John has spent 40 years training, managing and motivating to be better. He was a Corporate Marketing Executive for Fortune 500 Companies, like Wendy’s where he worked on the famous “Where’s The Beef” Campaign. He has consulted on with large companies like Coca Cola, Cinnabon and Exide on marketing strategy and communications. He has worked for large advertising conglomerates like Omnicom. He left the corporate world at 51, by his own choice, to start his own advertising agency, AMP, which he sold 12 years later and retired. He has had numerous SCORE success stories and wants to create more with you.

(Registration/Check-in 5:30 to 6:00 PM)



Limited seating, save yours 

Register Now!

SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin or disability