When

Tuesday, November 12, 2019 from 6:00 PM to 8:45 PM PST
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Location:

SELACO WBD Cerritos (VM Beard) 
10900 E. 183rd Street
Suite 350
Cerritos, CA 90703
 

Walk-ins Please Bring A Business Card

A no-charge event sponsored by:



 
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Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration

 

Contact

SCORE Orange County 
SCORE 
714-550-7369 
workshops@score114.org 
 

Measuring your Website Success with Google Analytics

Website owners who are trying to grow traffic and leads for their business can gain profitable insights about their website performance by utilizing the information in their Google Analytics (GA) account. Yet many marketers and business owners fail to take advantage of this valuable information. If you are struggling to understand how your website is performing or don’t know what things to look for in GA to identify problems to fix, this workshop is for you. 

Steve Pitchford will lead this workshop measuring your website success with GA. You will learn basic navigation as well as how to measure key performance indicators (KPIs) like those below and more. Bring your laptops and logins to dig in. You will get instructions on how to set up a Dashboard in your GA account and learn how to import existing reports from the Google Solutions Gallery. You will leave this workshop with a better understanding of your website and with proven steps on how to measure your website success going forward. Other topics covered will include the following:
 
• Who is staying on your website or bouncing off
• What pages are visitors spending time on
• When it’s time review underperforming content or update your website design
• Where is your traffic is coming from
• Why is Mobile traffic performing differently than Desktop
• How well is your blog content converting visitors into engaged prospects
 
Steve Pitchford has been an account manager at the SEO agency Search Optimizers now for over 10 years. Previously Steve owned a print management company that provided branding and direct marketing campaigns to automotive, health care, financial and manufacturing companies. Today Steve has a passion for helping small and medium-sized businesses understand their website performance better. With the significant amount of data that GA provides, profitable insights can be gleaned that lead to traffic growth and higher profits.

(Registration/Check-in 5:30 to 6:00 PM)

 


 

Limited seating, save yours 

Register Now!SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin or disability