Date & Time:

Tuesday, February 11, 2020 from 6:00 PM to 8:45 PM PST
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Rancho Santa Margarita Bell Tower Community Center 
22232 El Paseo
Rancho Santa Margarita, CA 92688
Driving Directions 

Walk-ins Please Bring A Business Card

 A no-charge event sponsored by:

Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration


5 Hutton Centre Drive, Ste 900
Santa Ana, CA 92707


Pricing, Costing, Breakeven and Financial Performance Measurements

A growing business needs to understand and closely monitor its key financial performance measurements.  It gives you vital information about what’s happening now and provides a basis for strategy.  But, one of the key challenges is what to measure?  This workshop will clearly link the performance measures that will drive success.  A “plain English” workshop for non-financial owners and managers. 

How do you price your product or service?  Is it at a level that generates a profit or are you losing money and burning through cash?  All businesses large, small, or start-up face this important challenge.  Before establishing prices, it is necessary to understand your specific marketing goals, the factors that influence pricing strategy, and all possible pricing strategies. 

Pricing is only part of the issue.  Are you aware of the costs of your product or service?  How much do your employees cost and how do they impact pricing?  How do your costs behave as sales increase or decrease?  This workshop also addresses the following questions: 

•         What annual sales level is required to achieve a sustainable cash flow position?
•         What annual or monthly sales do I need to achieve my targeted cash flow?
•         Is it a good idea to invest in a larger or nicer facility?
•         Should I hire full or part time employees? 
This workshop is designed for entrepreneurs who are preparing business plans or financial projections.  Information from this workshop is also helpful if you are introducing a new product or service and want a more thorough understanding of pricing strategy. 

Jim Chamberlain of SCORE presents this workshop.  Jim has an MBA and is a CMA (Certified Management Accountant).  Jim has held financial positions with Dexter, General Dynamics and Statek Corporation, as well as an environmental start-up.  For ten years he was part owner, director, and CFO of Consolidated Reprographics, an Orange County leading reprographics company.  He also helped manage a privately held high technology company awarded as one of the top 50 fastest growing private companies in Orange County.  During his career, Jim has had extensive experience in merger and acquisition activity as both buyer and seller. He has prepared Business Plans, sold and purchased businesses and has helped entrepreneurs improve their cash flow.  Management Accounting is his specialty.  Jim has been active in various volunteer organizations, such as SCORE and United Way. He is also a past president and director of the Certified Management Accounting Society of Southern California (CMASSC).

(Registration/Check-in 5:30 to 6:00 PM)



Limited seating, save yours 

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SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin or disability