Tuesday, October 31, 2017 from 8:00 AM to 9:00 AM EDT
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OBIO Meeting Room 
100 College Street
Suite 215
Toronto, ON M5G1L5

Driving Directions 


Shahid Ahmad 
Ontario Bioscience Innovation Organization (OBIO) 
416-848-6839 x 104 

Strategic Marketing


Presented by Lorenzo Santini

General Manager, Bausch + Lomb

Bausch + Lomb operates within the health care and optics space, with a major focus on marketing, sales and distribution of vision care products.

Lorenzo will discuss

  • How does healthcare product marketing differ from traditional marketing
  • Who do you market to (patient, healthcare provider, influencers..)
  • How healthcare buyers make choices
  • Developing and Branding your product and how do you use data to do this
  • Healthcare marketing channels
  • How is healthcare marketing changing