Attendees will obtain an understanding of the Internet Marketing technologies and how they may help to enhance the ability of a small business to reach customers and communicate their brand, products, and services.
This workshop is part of a curriculum addressing doing business on the internet. We also offer a workshop on Using the Internet in Your Business. This Internet Marketing workshop takes the next step with a look at E-Marketing and the efforts/knowledge needed to effectively implement a marketing campaign using the internet. The workshop is divided into five focus areas:
This workshop also provides a foundation of E-Marketing knowledge to establish a baseline for further one-on-one SCORE counseling and a prerequisite to more advanced E-Marketing and or E-Business workshops to follow.