It's called the "Times Square Effect." Your prospects come across 16,000 brands, see 4,000 ads and get 175+ emails EVERY single day. They can log on to view 1 BILLION websites and chat with some 2 billion Facebook users.
Compounding this "noise" is the fact that the average sale now takes 5 - 12 contacts.
How do you cut through all this information overload to get your word out?
Marketing is about telling YOUR story:
1. Create your professional "Why"
2. Reverse the sales funnel to effectively focus on "Who" is your best prospect
3. Develop a 5-12 point execution plan to tell "What" and "How"