Thursday, March 21, 2024 from 9:00 AM to 6:00 PM SGT
Add to Calendar 


Singapore CBD



Luis Loo 
Cultural Training Asia / Developing Global Leaders Asia 

The Culture Key Between Asia and the West:

Essentials for Business Success

In today's interconnected world, understanding the nuances of cultural differences is vital for everyone to thrive in the global business landscape.

During this insightful and interactive, physical session, Dr. Zsuzsanna Tungli will delve into the intricacies of cross-cultural communication, offering valuable strategies and practical tools that are essential for achieving success in international business.

Through her extensive research and real-world experience, Dr. Tungli has developed a deep understanding and identified the cultural differences that have the biggest impact on the business interactions between Asia and the West. Join her as she reveals the Culture Key to global business! Attendees will be equipped with tools and tips for successful international deals, business interactions, effective team and project work, navigating international careers, and successful collaboration with colleagues, partners, and clients across continents.

Key Topics Covered:

• Cross-cultural competence: Why is it an essential skill in international business?

• Quiz on culture’s impact on business interactions between Asia and the West

• The four Culture Keys:

  1. Task and relationship priority
  2. Direct and indirect communication
  3. The different approaches to hierarchy
  4. Silence patterns in communication

• Every-day applications and impact of these four cultural differences (this section includes case studies):

  1. Building trust and relationships, agreements
  2. Providing feedback and conflict handling
  3. Speaking up, empowering people, decision making
  4. Meetings and teamwork

• Insights and action points for the future


Developing Global Leaders Asia

 Responsible leadership combined with the ability to lead across borders and cultures has the power to transforms individuals, teams, organisations, and society – when it’s done right. Developing Global Leaders Asia has decades of research and practical experience.   Our consulting and training services focus on developing globally competent and socially responsible leaders, cohesive multicultural teams and sustainable corporate culture that respects the organisation’s social and environmental impact.


 Find out more about our Women in Leadership Programs.