February 26, 2013
SMPS Alaska Webinar:
Ignite Your Marketing Program to Action - Client Surveys

As seasoned marketers, we spend considerable time developing and executing a marketing plan for our firms. Often in that planning and executing, we focus on new clients and markets, project pursuits, and even geographic growth opportunities, while forgetting the most powerful weapon in our marketing arsenal—our existing clients. By learning what your clients really value, you can build a meaningful marketing plan that cultivates the client loyalty your firm desires and increases profits.

Learning Objectives

During this Webinar, you will learn:

1. Why client satisfaction feedback matters, even when "you already know what they are going to say"
2. How to use both qualitative and quantitative questions
3. How to ask the right questions in the right order—stacking, probing, value statements
4. How to compile and benchmark data
5. How to develop a client satisfaction-based culture

About the Speaker: Danielle B. Feroleto, MA, CPSM, President/Owner, Small Giants LLC
With 15 years of experience in the commercial real estate industry in Arizona, Danielle is recognized for her strong networking practices, creative marketing strategies, and effective training skills. In addition to a successful marketing and business development career, Danielle is highly involved in associations and organizations that are instrumental in shaping policy and practices in the real estate industry. For more than five years, Danielle has worked with industry associations to provide training for many of the industry's leaders, through such organizations as Arizona Builders' Alliance (ABA), Building Owners and Managers Association (BOMA), and the Alliance for Construction Excellence (ACE).

As an associate faculty member at Arizona State University, Danielle teaches undergraduate and graduate students entering the marketplace a variety of marketing and business development skills to be successful in their chosen field.