APRIL 19, 2016  - SMPS ALASKA SPECIAL EVENT
Continous Client Care  

Continuous Client Care is more than client maintenance: it is a philosophy that integrates a client care culture firm-wide and merges marketing with your practice core of design and project management. CCC addresses both the big picture — industry trends driving client care programs, understanding customer values, training and sensitizing professional staff — and lots of specific details of client maintenance, client perception and client service tools and programs.

Join SMPS Alaska on Tuesday, April 19 to learn about the client care cycle and how to implement this in your firm. Industry veteran and national speaker Ted Sive, FSMPS will address philosophy and specifics of client care to help marketers, principals and project managers. Ted has spent more than 20 years working with leading A/E/C firms to create strategy and communication and has spoken at numerous national conferences and regional education events for ACEC, AGC, AIA, SMPS and other industry organizations. Sign up today!

With hands-on tools and interaction, you’ll leave with a foundation and tools for better understanding and serving your clients, and instituting a client care culture and process in your firm. Central to the class will be the a twelve-step program, a road-map for understanding the process, auditing your firms activities and directing further work at your firms. 

Learning Objectives

1. Create Client Service Leaders: Identify fundamental components of client service programs in A/E/C firms. Understand the tie between marketing and projects, and how to educate personnel and enhance the links between the two.
2. Develop Client Reconnaissance Tools: Evaluate and develop initial ideas for implementing and/or improving client reconnaissance and check-in process within participant firms, as well as identify the skills and resources required for further development.
3. Develop Client Relationship Techniques: Apply communication skills and marketing tools to working situations and relationships identified by the class. 

Space is limited for this event—register by Friday, April 15!