SMPS ALASKA CHAPTER
November Learning Lab: 

A Successful Marketing & Business Development Program

Does your firm struggle with figuring out what is the appropriate structure for your marketing and business development team? Are you challenged by defining positions and roles for your team? Do you wrestle with defining a career path for yourself and your team? Are you looking for recruiting and hiring strategies for building your marketing or business development team?

Join Leah Boltz, CPSM – Director of Business Development and Marketing of Bettisworth North Architects and Planners and Andrea Story, CPSM – Vice President of Marketing and Business Development at R&M Consultants, Inc., for a robust conversation about your firm’s marketing and business development program, the role of marketing in a successful A/E/C business, and the professional support your firm needs to build business. Leah and Andrea will walk you through Blueprints – an interactive tool developed by the SMPS Career Pathways Task Force.

 Blueprints is designed to work in two ways:

1. For the individual marketing and business development professional, the guides are structured to shepherd you through your career path, help advocate for you and your position in your firm, and provide self-assessment tools to help you succeed.
2.  For A/E/C firms, the guides will assist in planning an effective marketing structure for your business and in recruiting and retaining talented, productive, satisfied employees.

This session is designed for marketers at any career stage and for A/E/C firms of all types and sizes.